66 GHP Q2 2026 AIM-Feb26235 ylie’s Professional first came to fruition due to Kylie Eustace struggling with sensitive skin herself. The acclaimed, experienced makeup artist craved a product that was clean, nourishing and safe, yet still felt luxurious and performed professionally. Thus, the search began, with Kylie testing and refining to create professional-grade cosmetics that deliver stunning results without irritation, whilst being vegan and non-toxic. “At the heart of everything we do is a commitment to transparency, integrity, and quality,” explains Kylie. “We focus on Australian-made ingredients where possible, ethical sourcing, and creating products that people can feel confident using every day - whether they’re professional artists or someone just wanting to feel good in their own skin.” Standing out in the beauty industry is no mean feat. With more and more brands and companies becoming aware of the need for products that are kind to the skin, yet still have staying power. This is where Kylie’s Professional really sets itself aside against competitors, sitting at the intersection of professional performance and clean beauty. “A lot of clean products don’t always perform the way professionals need them to,” Kylie elaborates. “But every product I create is tested in real-world environments, like photoshoots, runway, and long-wear days. Each and every formula is tried, tested and reworked until perfection. Formulating many of my products myself has given the brand so much flexibility.” Kylie formulates with purpose, with every ingredient being there for a reason. It’s not just about what’s left out of the formula, but what’s included too, that actually makes it beneficial to the skin. One hero product of which Kylie is particularly proud is the Mineral Goddess range of foundations, as well as the Illusion Skin Cover Balm. Both are designed to give beautiful coverage whilst still looking like skin - never heavy or cakey. At the same time, they’re deeply nourishing and supportive, especially for sensitive, acne-prone, or mature skin. “Clients gain confidence from using a great base product, such as our Illusion Skin,” she tells us. “They’re not just covering the skin - they’re improving the way their skin looks and feels over time.” K High-performing makeup and skincare brand, Kylie’s Professional, is crafted using concentrated, certified toxin-free formulas. Created by award-winning Australian makeup artist, Kylie Eustace, Kylie’s Professional is a clean beauty makeup brand that aims to truly support the skin, not compromise it. We find out more from Founder, Kylie Eustace, in the wake of the brand gaining notable recognition in the Global Excellence Awards 2026. Keeping it Clean! Recently, there’s definitely been a big shift in the industry towards clean and conscious beauty. Whilst this is a positive thing, it’s also created a lot of confusion for consumers as, Kylie explains, not all “clean” claims are equal. “One challenge is cutting through that noise and educating people in a genuine, transparent way,” she says. “For us, it’s been an opportunity to really step forward as a brand that values honesty and education. We focus on helping people understand ingredients, not fear them, and that builds trust.” The leading brand has also found packaging complicated at times as Australia doesn’t manufacture makeup packaging, so packaging must be ordered and made in bulk. Clean packaging options are an absolute must in order to complement the brand and uphold its ethos, therefore Kylie sources products that are refillable, using paper, bamboo, aluminium and glass for her packaging bases. Due to its commitment to clean beauty, Kylie’s Professional has gained notable recognition both within the industry and across the globe. Most recently, the brand triumphed in the Global Excellence Awards 2026 for its unwavering ethos and was rewarded with the accolade of Best Clean Beauty Makeup Brand 2026 – QLD. Now, the future is looking bright for the forward-thinking company, with plans to continue growing the product range and brand, both in Australia and internationally, whilst still staying true to its values. “We’re focusing on expanding our professional artist network, building strong retail partnerships, and continuing to innovate with new formulations that combine performance with skin benefits,” Kylie comments. “Education is also a big part of our future - helping both customers and professionals understand how to get the best results from clean beauty.” With exciting things in the pipeline, including new product developments, Kylie is passionate about supporting other artists and creating a community where they feel inspired, educated, and connected to the brand. “I feel passion, quality and integrity are the most important fundamentals of a successful brand,” she enthuses. “This has always been the driving force behind my brand - and it still is today.” Contact: Kylie Eustace Company: Kylie’s Professional Web Address: www.kylies.com.au
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