64 GHP Q2 2026 biodegradable packaging to lower environmental impact, minimise waste, and support ESG targets. Care settings face many unique challenges. Most residents are elderly and more vulnerable to respiratory conditions such as asthma and COPD, which can be aggravated by harsh chemical fumes, strong fragrances, and airborne irritants. Pure.V offers a smarter, safer, and more sustainable cleaning solution, one that protects residents and staff while meeting hygiene standards and supporting environmental responsibilities. “Pure.V isn’t another generic eco-friendly cleaning product, it’s a specialist solution built for the specific demands of care homes, and we’ve designed targeted formulas for every area of a care environment,” Holly tells us. “However, we are aware that developing chemical brands is not enough. Therefore, we are focused on regularly reviewing our suppliers and onward supply chain, looking to make changes where we can that have a better impact on the environment, whether that is how a product is made or the methods of transportation.” Fairfield Care also actively speaks to its customers to obtain feedback and feed this into future product developments or supply chain reviews, as well as focussing on a “fix not replace” approach with all of its care equipment and servicing, thus reducing the amount of bulky waste entering landfill and transportation emissions. Finally, the organisation supports customers with training on correct equipment handling to prevent breakdowns from incorrect use and, in turn, reduces CO2 emissions through the reduced need for engineer calls-outs, replacement parts, or full equipment replacement. Thanks to its strong focus on sustainability, Fairfield Care was recently recognised in the Global Excellence Awards for the Pure.V range, which was voted Best Care Products Brand 2026 – North West England. Not only is it award-winning, but the Pure.V range has received much acclaim from customers, such as Jenny Taylor, Housekeeper at The Chase Care Home, who states: “Pure.V is safer for people and kinder for the environment, and still gives us the high standard of cleaning that we need every day.” Likewise, Tinca, Head of Housekeeping at Westgate House Care Centre, also has positive feedback about the brand, and comments: “With Pure.V products, a little goes a long way. With solutions tailored for specific uses, we’ve used less product and are getting better results, reducing our waste and our costs. Pure.V has become a trusted part of our cleaning routine, and we would highly recommend them to other care homes looking for a safer, more sustainable cleaning solution.” Contact Details: 01234 324530 / sales@fairfieldcare.co.uk Contact: Kenton Douglass Company: Fairfield Care Supporting Care, Driving Innovation AIM-Mar26023 From supplying high-quality products quickly and efficiently to delivering prompt and reliable after-care support to ensure everything runs smoothly, Fairfield Care excels in putting its residents first, and has built up a stellar reputation over more than 30 years. We find out more from Holly Murray about an innovative sustainable solution which has seen the company gain notable recognition. Fairfield Care exists to enable and fully support carers so they can focus on caring for their residents, giving them the best possible life. With an aim to become a trusted partner to its customers, the dedicated team at Fairfield Care has the experience and expertise to help make a difference to its residents’ lives. Well-known for going the extra mile to help care homes give the best possible care, delivering exceptional products and providing outstanding service, the firm lives by four key values. These being Care, Quality, Innovation and Trust. “We pride ourselves on the strong and personal relationships we build with our customers,” Holly Murray, Head of Marketing at Fairfield Care, explains. “We don’t just answer the phone or respond to emails when we receive them, we take the time to get to know our customers, frequently reaching out to ensure they have everything they need to provide the best care possible to their residents.” This approach is what makes Fairfield Care stand out against its competitors and position itself as so much more than simply a supplier of high-quality care goods and services. With a firm belief in working in partnership, the company provides a wide range of added-value solutions, from cost-saving strategies and specialised training to online portals that help to manage its customers’ accounts. This, Holly elaborates, is an integral part of the service, provided at no extra cost, along with a genuine commitment to “care better together”. One of the major developments within the care industry of late is the focus on sustainability, with the Care Quality Commission (CQC) having introduced this in its assessment framework, and care homes now being expected to demonstrate how they manage their environmental impact and contribute to reducing their carbon footprint. Fairfield Care has embraced this change with open arms and developed a range called Pure.V to help meet this objective. Developed following collaboration with leading scientists and cleaning specialists to meticulously formulate a next-generation environmental biotech cleaning range for care homes, Pure.V is made only from naturally derived ingredients and was developed to deliver powerful, fully compliant cleaning performance while reducing skin and respiratory risks through minimising exposure to harsh chemicals. The range uses environmentally responsible formulations, 100% post-consumer recycled and 100%
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