60 GHP Q2 2026 Having been involved in the healthcare and beauty industry since 2007, the team at Digital Aesthetics has developed exceptional expertise in the sector. With more than 35 years of combined experience, and a highly motivated, specialist team, trained exclusively in the UK medical-aesthetics market, the agency brings an incomparable depth of knowledge to beauty clinic owners. We speak to Kostas Alekoglu to learn more and the sector and the challenges it faces. Digital marketing agency, Digital Aesthetics, focuses on providing innovative marketing solutions for clients working within the health and beauty industry. Dedicated to innovation and technological disruption, the agency aims to help business owners concentrate on being great at what they do by completely removing the need for them to think about, or supervise, the marketing function for their clinic. Guided by the principles of ethics and regulation in the healthcare sector, Digital Aesthetics aims to promote clinics but also to educate audiences about the benefits and risks of treatments. Kostas Alekoglu is the company’s Founder and Chief Executive Officer. Kostas himself brings with him a wealth of expertise and experience. After completing a year studying BA Economics, he followed up with a course in International Marketing, before starting his career in a position dealing with sales and marketing in the hospitality sector for a multinational company. It was in university that Kostas first cut his teeth as an entrepreneur, co-founding and leading his first company, a print publication, that secured advertising contracts with retailers, run by a team of volunteers. He then immersed himself in the world of online marketing and his love affair with the world of digital marketing began when he became Head of SEO for a business group running 157 local websites, a social network for small businesses, and a healthcare publishing division. In 2007, Kostas launched his first agency, which quickly grew to successfully service a number of large and medium-sized businesses. The evolution of that first venture is Digital Aesthetics, bringing a new focus on revenue-growing marketing services for the healthcare and beauty industries. Today, the firm utilises the CREST framework to promote its clients - a marketing methodology addressing key areas such as results, budget management, market specialisation and speed of delivery. A key service that the firm provides for its clients is an extensive AI optimisation framework for aesthetic clinics, which contains Bridging the Beauty Gap multiple parts, starting from performance monitoring and extending to content and communications campaigns to optimise performance in AI recommendations. Recently, Digital Aesthetics has launched the first dedicated referral report which detects LLM traffic and reports on the results in terms of users, conversions, booking rate and cost per booking. Increased competition in this speciality sector has brought fresh challenges in terms of standing out and differentiating in the market. On the upside, upcoming regulations are offering an upside when unlicensed practitioners will no longer be able to operate, creating the opportunity for existing licensed clinics to grab a larger share of the market. “We are working on marketing and operational automation for our clients using the latest LLM solutions and AI technologies that are emerging daily,” explains Kostas. “Our automation focus will be predominantly on reporting, tracking results, enquiry management and booking automations.” Having gained notable recognition in the Global Excellence Awards 2026 and receiving the prestigious accolade of Most Trusted Healthcare & Aesthetics Marketing Agency 2026 – UK, the agency now has its sights firmly set on the future. Kostas intends to work on expanding Digital Aesthetics’ activities in the industry by sponsoring more podcasts, like Aesthetics Today, as well as having a bigger presence in future exhibitions, plus showcasing the firm’s work by applying for more healthcare and aesthetics awards. Contact: Kostas Alekoglu Company: Digital Aesthetics Web Address: digitalaesthetics.co.uk Jan26088
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