37 GHP Q2 2026 hen CEO Rosi Champman founded Transformulas® in 2003, she was not simply trying to enter the beauty industry. Her phobia of needles combined with her belief that people deserve choice when it comes to their appearance, rather than peer pressure and compromise, paved the way for a brand that sought to offer the results of a cosmetic dermatologist without the invasive procedures. To bring this vision to life, Rosi partnered with top formulators who shared her passion for quality. Combining expertise with innovative, high-level active ingredients, these products were all tested in clinical trials, resulting in a skincare line that delivers high-performing results and offers powerful alternatives to help people feel more confident in their own skin. Across this range, the ultimate aim is to challenge the status quo and provide needle-free skincare that delivers visible results, guided by the fundamental core values of evidence, integrity, innovation, and customer trust. As Rosi told us: “Every formula is created to perform, feel luxurious to use, and support long-term skin vitality. Transformulas has never followed trends for the sake of relevance, our focus has always been and remained on creating results-driven performance skincare with purpose, backed by science, clinical insight, and long-term customer loyalty.” Its formulas remain relevant and continue to perform, meaning they are purchased year after year, and have even become top performers across markets like in-flight retail. This is especially true of its Marine Miracle Crème, its signature daily moisturiser and one of the brand’s most iconic and enduring formulas. The brand’s algae-rich moisturiser is renowned for offering deep hydration and lasting comfort, resulting in visibly firmer and revitalised-looking skin. Since launching over two decades ago, Marine Miracle Crème has remained a consistent bestseller, loved by customers of all generations as a result of both its immediate and more long-term results. Rosi shared: “It is a true daily ritual product. One customer shared that they have been using it for over 15 years and found it better For more than 20 years, Transformulas® has stood as a trusted name in the world of skincare, and a brand built on the simple philosophy of evidence and integrity. Be it antiageing creams that rejuvenate and restore the natural youthfulness of skin or power instant fixes that also offer long-term benefits, Transformulas’ range of products has a solution for every skincare need. Founder and CEO Rosi Chapman shared its story on the back of Transformulas recognition as the Best Clinical-Grade Anti-Ageing Skincare Brand 2026 – Manchester. Transformulas® - Beauty Without Surgery than anything else for eczema-prone skin. Another said they had used it for more than 10 years and that nothing else compares.” The level of loyalty products like Marine Miracle Crème garner is testament to the trust and performance the brand stands for, and with the wider skincare industry witnessing a growing demand for non-invasive beauty solutions, it feels like the rest of the world is starting to play catch-up with the fundamentals Transformulas was built on more than 20 years ago. Even in the wake of these shifts, the brand’s products continue to stand alone as needle-free skincare solutions, or to further complement a person’s existing beauty routine. “Customers want healthy, confident skin with less risk and less disruption to their lifestyle, which aligns perfectly with our brand approach.” An example of Transformulas ongoing approach to innovation in the realm of luxury anti-ageing skincare can be seen through the upcoming launch of its Marine Miracle Serum, which marks the next chapter in its acclaimed Marine Miracle collection. A marinepowered skin quality booster developed to support hydration, firmness, resilience, and visible vitality, the product goes hand in hand with the existing Marine Miracle Crème and Marine Miracle EyeZone, as well as showcasing the evolution of the brand. Beyond this launch, other future plans for Transformulas include building on its 20 years of success in travel retail, launching in Stockmans Department Store Helsinki, exploring expansion in key markets such as Spain, Switzerland, and Dubai, not to mention environments such as salons and spas. Rosi added: “Our goal is to continue developing skincare that sits at the intersection of science, luxury, and visible performance.” Started in response to a fear, Transformulas® has grown from a small brand passionate about needle-free skincare to the powerhouse behind clinically proven skincare in the UK, including the best moisturiser for mature skin through products like its Marine Miracle Crème. For its role in redefining confidence through science, performance, and reminding customers that transformation does not have to hurt, the brand is more than fitting of being recognised in this feature. Contact: Rosi Chapman Company: Transformulas® Web Address: transformulas.com W Jul23706
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