WUKA

WUKA (Wake Up Kick Ass) is a B-Corp certified brand revolutionising periods with reusable, high-quality products. Founded by Ruby Raut in 2017, WUKA created the first heavy-flow period pants and multi-size Stretch™ underwear. Award-winning and Carbon Neutral+, WUKA led the successful campaign to remove VAT on period underwear and now fights to scrap VAT on period sportswear through its #PeriodsAreNotAPenalty petition.