Elou

In a world full of plastic, Elou’s founder, Carina, wanted to challenge traditional hair and skincare products. Filling a plastic bottle with a minimal amount of good ingredients and then mainly filling it with water was, for Carina, an utter waste of resources. Elou redefines and rethinks traditional hair and skincare by leaving out water, unwanted chemicals, and unnecessary plastic packaging, focusing only on what truly matters: pure ingredients with the smallest possible footprint.