Transformative aesthetic care demands precision, integrity, and a deep understanding of patient wellbeing. Pure Perfection Clinic is a Welsh aesthetics clinic delivering evidence-based treatments deeply rooted in safety, education, and personalised care. Setting new benchmarks across the region in excellence and expertise, the clinic has been rightfully recognised in the Global Excellence Awards 2025. We spoke to Sara Cheeney below, Founder of Pure Perfection Clinic, for more.
Nestled in the heart of Rossett, North Wales, Pure Perfection Clinic is a leading aesthetic centre known for its safe, holistic, and personalised approach to care. With four treatment rooms and a patient base of approximately 10,000 across North Wales and the Northwest, the clinic’s ethos centres on holistic wellness – using research and evidence-based practices to guide every service offered, ensuring that results are always delivered in the patient’s best interest.
Pure Perfection Clinic was founded in 2008 by Sara Cheeney, a qualified Aesthetic Nurse Practitioner whose expertise has taken the clinic from strength to strength since its inception. Sara suffered from psoriasis as a teenager in the 1990s, and her confidence was greatly impacted as a result. Fortunately, she was referred to a cosmetic clinic in Liverpool by her GP, where she was amazed by the treatments on offer there.
This moment sparked Sara’s fascination with the cosmetics and skin industries, truly shaping the course of her professional career. She loved the idea that treatment could go beyond physical health, addressing psychological wellbeing and truly empowering patients by boosting their confidence. From here, the journey began; Sara has now completed years of training, not only as an Independent Nurse Prescriber but also as an Advanced Skin Therapist and Qualified Teacher, driven by her passion to elevate industry standards and become the very best she could be.
This commitment shines through the treatments delivered by Pure Perfection Clinic, where every patient is made to feel one of a kind. The clinic is renowned for its specialist expertise in skin health – particularly acne and rosacea – and provides an unrivalled range of bespoke solutions that cater to every skin type and budget. Pure Perfection Clinic specialises in advanced full-face rejuvenation using botulinum toxin and dermal filler injections, offering treatments for all ageing and beautification concerns. It uses PEG technology filler, which avoids harsh BDDE chemicals and ensures minimal downtime with no adverse reactions.
What’s more, Pure Perfection Clinic stands out as the only clinic in North Wales to treat acne and rosacea with a CO₂ laser service, pushing boundaries and raising standards for the region. It combines skin health with injectables to treat concerns holistically, delivering natural results that are supported by its team’s annual mandatory training and an unlimited training budget designed to fill skill gaps and maintain excellence.
Sara’s belief in better education and training does not stop at her clinic doors. She believes the aesthetics industry needs clearer pathways and more robust training to eliminate confusion between roles such as skin therapists and injectable practitioners. By championing better regulation and professional standards, she aims to improve the industry’s regulations to ensure that treatments are always delivered safely and by the right people.
To this end, Sara also runs Clinic Success, a business consultancy service in which she offers one-to-one mentorships for new clinicians to enhance safe and ethical practice across the specialty. She is well known across the industry, having spoken at industry events, delivering clinical training, and mentoring for over a decade – both in the UK and internationally. Clinic owners often visit Pure Perfection Clinic to shadow Sara at work, as well as staying at Evelyn’s Retreat, Sara’s Corwen-based wellness retreat.
Looking ahead, Sara’s mission to raise standards within the aesthetics industry continues to gather momentum. She regularly shares her insights on platforms such as BBC Radio Cymru and GMB News and has spoken directly with MPs and local councils to advocate for safer, more regulated practice. Her commitment to education remains unwavering, with plans to expand her clinical training programmes and launch a skincare brand that reflects Pure Perfection Clinic’s values of safety, efficacy, and integrity. Sara’s combination techniques and meticulous attention to detail continue to set her apart, earning Pure Perfection Clinic recognition as Cheshire and North Wales’s Best Medical Skincare Clinic 2025.
The next chapter for Pure Perfection Clinic includes the renovation of a dedicated training space – a hub for clinical education, business coaching, and patient-led learning. This safe and welcoming environment will empower both practitioners and patients alike to make informed, confident choices in their care. With innovation at its core, the clinic remains firmly focused on shaping a brighter, safer future for the wider aesthetics community.
Contact Details
Contact: Sara Cheeney
Company: Pure Perfection Clinic
Email: [email protected]
Web Address: www.pureperfectionclinic.com
