Who is Rachel Buscall?

Rachel Buscall has blossomed into one of the UK’s leading entrepreneurs over the last decade. As both the co-founder and CEO of a successful investment firm, Rachel has demonstrated her ability to excel in the alternative investment market as well as within the world of fitness. However, this is just the beginning, and Rachel is also renowned for her charity efforts and – as is the subject of this award – her expert leading of an F45 franchise location. Below, we take a closer look at Rachel’s journey.

Beginning in the dynamic and demanding world of corporate finance, Rachel Buscall’s career took a dramatic turn when she stepped away from the sphere to pursue a novel opportunity for those in this environment – becoming the owner and operator of a bustling tearoom in Chelmsford. After learning the challenges associated with cash flow, logistics, customer service, and community engagement first-hand, she was even better prepared to thrive in the financial sector, something she did upon her return to the sphere in 2020.

Her investment business is still going from strength to strength today, reflecting not only Rachel’s financial sector acumen, but also her entrepreneurial prowess. Driving this is an overarching belief in the power of tangible, community-focused businesses, such as F45 Training.

Rachel Buscall’s Connection to F45

F45 Training is an Australian franchiser and operator of fitness centres, with the brand having grown to more than 1,600 studios across over 60 countries since it was launched back in 2013, making it one of the fastest-growing fitness franchises in the world. Entering into an arena that could not be more different from that of financial services – one that is incredibly competitive and highly boutique – reflects Rachel’s ability to identify and pursue those brands with both a high-growth potential and robust operational models.

The basis for F45 Training is simple: 45-minute-long sessions comprising functional, high-intensity team training. As this shows, the primary aim here is an effective product and a powerful sense of community, something which extends to each studio under its ever-expanding umbrella. Interestingly, despite the differences between this and her usual work, Rachel’s investing in this location sees measurable results delivered and a loyal customer base nurtured, in this way mirroring her approach throughout her entire career.

Describing why she was so attracted to F45 Training, Rachel explained that the energy and community of the brand are unique and incredibly appealing. More than just a gym, F45 Training are a team – a team working in atmosphere that is as positive as it is motivating. Of course, it helps that the model they boast is proven and scalable, as well as being underpinned by industry-leading systems and technology. Thanks to this combination, Rachel has been empowered to hone her skills and grow into a fitness business leader.

Of course, the skills of being a CEO transfer across quite well from operation to operation, regardless of the specific nature of the business in question. For example, a member at Rachel’s F45 Training location may want to gain strength or lose weight. In finance, a client likely wants to build wealth or secure their retirement. Although the means are different, success across both cases requires a clear plan, consistent effort, and a supportive environment. Ensuring this is the case is Rachel’s speciality as the boss.

Rachel Buscall’s Values

Guided by the core values of motivation, transparency across the process, and celebrating milestones – all three of which she believes are universal across any business – Rachel’s seamless pivot into the fitness industry reflects her versatility and unique ability to spot emerging marketing trends in sectors outside of finance. Her experience managing a tearoom in Chelmsford has also played a key role in establishing Rachel as a well-rounded CEO and entrepreneur, and it is our pleasure to recognise her as such within these pages.

Named the Most Innovative Fitness Business Leader 2025 (London), the fitness industry is, for Rachel, another way to build communities and drive impact, always united by the single thread of building things of value with integrity.

Contact: Rachel Buscall

Company: F45 Training

Web Address: https://f45training.com/