6 Smart and independent women should not be forced to the sidelines when midlife comes calling, and this is why Dr Heike Franz, a researcher, longevity coach, and AI educator, specialises in helping women aged 50 and above to stay vibrant in a world that will not slow down. Taking women from surviving to thriving through the online courses provided at Dr. Franz Consulting, the unique blend of evidence-based longevity coaching and practical AI tools sees her leave out the jargon and gimmicks and simply deliver clarity and confidence for her clients. Dr Franz herself told us more. A one-person company revolving around the specialist knowledge of its eponymous owner, Dr. Franz Consulting operates at the intersection of science, digital learning, and women’s health innovation. This translates into results-driven coaching spanning health, wellness, nutrition, and longevity, as well as AI-supported online education. Examples include Dr Franz’s two flagship programmes, Master Longevity @50plus and From Brain Fog to Brainiac: NotebookLM – Your Personal AI Memory Boost, both discussed below. The first of these courses is all about living longer and better, using a lot of common sense and a little help from AI to achieve these aims. As for the content of the course, it covers topics like helping mature women to keep their energy up, their metabolisms steady, and their brains sharp. Just some of the areas discussed in the programme include fitness, sleep, and nutrition, with Dr Franz supporting her immense knowledge in these areas with new, AIenhanced modules to empower women as they navigate changes like menopause. “My Longevity @50plus course democratises what elite, concierge longevity clinics offer: using affordable AI tools, small but efficient adjustments, and no expensive biomarker testing or supplements.” On the other hand, this second course revolves around mastering Google NotebookLM and what Dr Franz called the ‘AI Power Team’, thus helping women to turn their decades of lived experiences into real impact across the digital landscape in the process. This is not about becoming a programmer or an AI specialist; it is about taking full advantage of systems that can support life’s third act – not overwhelm it. For women who feel overlooked or lost in the shuffle, this is the way to get themselves back on track in a speedobsessed world. Many of those who engage with these and the other courses available from Dr Franz are women in their 50s and 60s, and they have spent their lives supporting their families as well as exceeding in academic or business circles. It often takes the onset of menopause for these women to realise that they must invest this same energy into themselves. In essence, this is what Dr Franz helps them to master – simplifying their lives as well as their health. All of this is very personal for Dr Franz, who suffered with an eating disorder as a teenager. Things got so bad that she nearly died from it, with the aftermath causing health issues and depression during her 20s and 30s. She explained: “That’s when I pursued a second doctorate (my first was in information management), this time in nutrition – specialising in menopause – whilst working as a finance manager at a global company. This unusual blend of health science, data literacy, and pragmatic business thinking today helps me to translate complex research on these topics into practical advice and relatable strategies for women 50+.” In the running of this business and the delivery of these courses, Dr Franz embodies the same rigour she found success with in the corporate world, adding a personal touch and a dash of humour to make the women she serves feel at ease. Beyond this, and as mentioned in the beginning, Dr Franz’s work is grounded in evidence, another key part of creating programme content that is focused on results but also grounded in empathy and pragmatism. “Ice baths, rigorous fasting, or yoga at 4:30 AM might help you live longer – but why the hell would you want to do that?” Recognising that the extreme approach taken by many of her competitors is not the best course of action for most women, Dr Franz has instead nurtured an approach built around the areas of scientific integrity, iterative testing, and accessibility. Women are invited to pursue self-study as they complete these courses, but Dr Franz is there at any time to answer whatever questions her clients may have. This level of freedom is what many health programmes are missing, not to mention their content often also misses the mark. As Dr Franz told us: “Women in midlife face unique metabolic, hormonal, and psychological shifts often not addressed in any health programmes. My programmes make these transitions easier to understand, using AI as a supportive partner for tasks like summarising medical reports, tracking nutrition patterns, or simply offering digital companionship.” This helps align these programmes with shifts in both women’s health and general wellness industry more broadly, but the implementation of AI into them came about almost by chance. Leading Trailblazer in AIEnabled Women’s Health & Longevity 2025: Dr. Heike Franz
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