12 Founded in 2021 by Julien Martin and Mahfuz Sapan, Celesty’s mission is simple yet mighty: to redefine beauty standards by blending high-performance skincare science and the romance of luxury cosmetics. The company believes that make-up should do so much more than just cover; it should actively play its part in caring for the skin, transforming it for long-lasting, healthy results. As we name Celesty our Best Skincare Infused Makeup & Beauty Brand 2025 – USA, we speak to Jordan Sapan to learn more about the ground-breaking product offering that’s showcased in beauty magazines, loved by professionals, and trusted by customers. Within the beauty industry, there is a growing demand for skincareinfused cosmetics and EU-compliant, clean formulations. Consumers are no longer satisfied with make-up products that don’t go beyond the surface level – They want beauty that is backed by science, which goes deeper to deliver long-term benefits, and which meets the strictest of global standards, without costing the earth. Celesty hasn’t seen this shift as a challenge, but rather an advantage. “From the start, our philosophy has been to merge high-performance skincare with luxury make-up, so we were already ahead of the curve when this trend accelerated,” Jordan tells us. “Instead of pivoting, we’ve been able to lean into our strengths, showcasing how our products, like our Cell Regen Growth Factor Serum and skincareinfused make-up, are designed with both beauty and health in mind.” However, there has been the hurdle of educating customers on what makes “skincare-infused” different from marketing buzzwords. “We have addressed this by being radically transparent about our formulations, highlighting clinical ingredients, and positioning ourselves as a brand that values both performance and integrity,” Jordan explains. “The result has been a clear advantage: Celesty is seen not just as keeping up with the industry – but as a brand that is defining where beauty is headed next – where science becomes romance.” As such, since its inception, Celesty’s work has been guided by three core values: ‘Science with Integrity’, where every formula is deeprooted in proven, EU-compliant skincare innovation; ‘Empowerment Through Beauty’, empowering everyday women and men to discover their own voice in the beauty industry, share products they believe in, and even build their own businesses; and ‘Luxury Made Accessible’, because award-winning quality should come with an unaffordable price tag. By living and breathing each of these values, Celesty isn’t your average beauty brand; it’s a movement, bridging the gap between high-performance skincare and luxury cosmetics. “Celesty is more than a beauty brand – it’s a movement. Our vision has always been to create products where science meets romance, delivering award-winning formulas that elevate confidence while making luxury accessible.” “We pride ourselves on three things above all,” Jordan states. “The results speak for themselves: every product is EU-compliant and powered by science – peptides, antioxidants, growth factors, et cetera, delivering visible lasting results; it’s luxury without compromise: award-winning formulations at a price point that makes indulgence accessible – We refuse to force a choice between quality and affordability; and it’s a movement, not just a brand: through our ambassador model, we empower people to build businesses, share their love of beauty, and create lasting impact, making Celesty as much about community as it is about cosmetics. In short, we don’t just sell products; we deliver confidence, opportunity, and results that transform.” And with a glowing five-star rating across 991 reviews on Celesty’s website, its customers couldn’t be happier. In particular, they are loving its Cell Regen Growth Factor Serum and the visible improvements it presents in terms of skin firmness, texture, and radiance. Unlike traditional serums that temporarily hydrate or smooth, the serum helps to reset the skin’s natural renewal process, making it a true “investment serum” that delivers long-term transformation, not just a quick fix. Here’s what customers have had to say: “This is the only serum I’ve ever used that make people ask me if I’d had a professional treatment. My skin feels firmer and looks years younger.” “After just a few weeks, my fine lines softened, and the glow was undeniable. Cell Regen is my holy grail.” “I’ve tried countless luxury serums, but nothing compares to the results I’ve seen with Cell Regen. It’s worth every drop.” “Celesty is setting a new standard in beauty: skincare-infused make-up and transformative skincare that work as hard as they feel indulgent.” Ultimately, Celesty has become a true force to be reckoned with within the beauty industry, having taken what could have been considered a challenge and pivoted to make it an advantage. It’s not just building a brand, but a movement – a place for people to connect, grow, and glow. It is built on transparency, excellence, collaboration, and a passion for providing its customers with only the very best. The company’s vision for the next five years is to continue disrupting the industry, merging science and romance in ways that it hasn’t seen before. It is committed to leading the category of skincareinfused make-up, pushing the boundaries beyond surface-level Skincare Where Science Meets Romance
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