26 GHP Q4 2024 “Our mission is to assist women in feeling their best.” – Tugba Polakesen From nine years old, Tugba took an interest in beauty treatments. She would go to brow appointments with her aunty and watch the process for the women who would leave feeling more beautiful than they did when they arrived. She then started doing brows when she was 15 and went on to spend many years researching and learning before setting up Iilaahaa to address the needs of women who would visit the salon. Leveraging her deep experience with lash and eyebrow care, Tugba set up Iilaahaa to empower and pamper women who visit her and purchase products from her. Whether you’re looking for the tools you need to complete your brow and lash look at home or you’re searching for a professional with many years of experience in providing the best brow and lash care, Iilaahaa is able to satisfy your needs. Sep24151 Lashes and brows can most certainly be difficult to grow, but, with Iilaahaa, it doesn’t have to be that way. Awarded with Best Luxury Lash & Brow Growth Serum Brand 2024 – Australia, Iilaahaa has gained recognition from us at GHP for its dedication to empowering others through innovative products. We learn more about Owner and Brow Artist Tugba Polakesen and her creation. Presenting the natural eyebrow and lash growth serum from Iilaahaa, available online and in salons, lash and brow growth has never been more simple and straightforward. You can also find the tools you need to look after your beautiful lashes and brows at home, or, if you are part of a clinic or salon, you can treat your clients to the most innovative and thoughtfully crafted tools for a wonderful look. “Our founder Tugba is a brow artist, she designed the brand to be available for customers and also cater to beauty professionals to also stock the brand in the salons and stores. While we also offer our brand for beauty professionals to use to achieve great results for their clients.” As the industry continues to grow and evolve, Iilaahaa keeps up to date with constant research and development, attends conferences and exhibitions, and practices its craft meticulously. Tugba comments, “We are lucky to have so much information available and new and innovative science and technology.” Furthermore, a spokesperson shared, “Tugba is also in the beauty industry and works for global brands and is constantly learning.” Holding its goal of continuous growth and global availability for its products close to its core, Iilaahaa consistently works hard to provide customers with high quality products while simultaneously helping other businesses to gain another stream of income by housing its brand in their salons and clinics. Tugba adds, “Our core values are offering high quality ingredients, luxurious feel and affordable pricing. With every detail well thought out from the results, the packaging and feel of each item.” Crafting each product herself, Tugba shares her knowledge and wisdom with the industry, so that customers can pamper themselves or be pampered by a selection of clinics and salons – all using the products and tools that do more than get the job done, these products take brow and lash care and growth to the next level. Awarded with Best Luxury Lash & Brow Growth Serum Brand 2024 – Australia, Tugba and her business Iilaahaa have gained welldeserved recognition for the innovation and devotion that they bring to the industry. We wish Iilaahaa all the best for the rest of the year and the years to come as its products and services positively impact women across Australia – and soon, beyond. Contact: Tugba Polakesen Company: Iilaahaa Web Address: https://www.iilaahaa.com.au/ Instagram: @_iilaahaa Lash and Brow Care Like No Other
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