GHP Q4 2023 Now with their sights set on the future, ViCAP and KA-EX are looking to replicate the success of the product in the USA. Pedro shares, “With the vast potential that the U.S. market offers, there’s an anticipation of great success. KA-EX’s U.S. launch strategy is meticulously planned across three distinct phases.” Phase one consisted of the feasibility study, which was a great success. Pedro says, “Our achievements led us to integrate into the MISTA startup ecosystem, with the backing of food industry giants like Givaudan and Danone. Notably, KA-EX was invited as the sole European startup to the investor meeting of the Nutrition Capital Network (NCN) in San Francisco, a network encompassing prominent corporate venture capitalists in the U.S. food sector, including Coca-Cola, PepsiCo, and other esteemed names. Moreover, we’ve proudly been recognised as the official supplier to the prestigious House of Athletes in Florida, a training facility frequented by NFL and MLB stars.” Phase two entails the initial reveal of the ViCapSystems product with a “modest marketing budget”. This is where ViCAP presents its work to the world, and it is projected to last until around February 2024, when the patented product is predicted to complete the proof of concept phase. Phase three is the final step in the journey as ViCAP plans to take the product to market in March 2024 – where it will surely pick up traction across the market. Pedro adds, “With a goal in mind, we are actively fundraising, and have already secured $2.2 million out of our $5 million target. This capital will drive our dynamic go-tomarket strategy, ensuring that KA-EX not only enters but thrives in the American market.” Soon after the successful implementation of the product in the USA, we’re confident that the rest of the world will want a slice of the action. If you would like to know more about the final product, please visit https://vicapsystems.eu/. In the meantime, Roger leaves us with a few words. “I am delighted to share some insights about the journey of ViCAP, a project that holds a special place in my heart. ViCAP is not just a result of my efforts; it has been a collaborative endeavour that wouldn’t have been possible without the dedication and contributions of an exceptional team. “ViCAP represents the culmination of teamwork and innovation. It reflects the collective strength and expertise of a group of individuals who are passionate about creating solutions that matter. I want to emphasise that I didn’t embark on this journey alone. From its inception, ViCAP has been nurtured by a strong and productive team. “Furthermore, I would like to sincerely thank Aiste Miliute, the CEO of Birštonas Mineral Water for her valuable contribution to our Strategic Partnership Development. Her ideas have had a significant impact on the development of our strategic partnership. “Their contributions have been invaluable in shaping the direction of ViCAP. At ViCAP, we believe that a strong team leads to excellent results. Our collaboration is based on mutual respect, shared goals, and a commitment to excellence. Together, we have overcome challenges, harnessed opportunities, and forged a path that aligns with our vision.” Contact: Roger Franz Wilfinger Company: ViCAP Global AG Web Address: https://vicapsystems.eu/
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