Q4 2020

GHP / Q4 2020 11 , Jun20089 Opatra London is an internationally acclaimed British beauty brand recognised for its customer-oriented approach, and has gained global prominence within the skincare industry. Recently, we caught up with BrandManager, Francesca Elliott, to find out more about the innovative range of products available and how the future is looking bright. Beauty Secrets Based in the UK, and with offices in Spain and Las Vegas, Opatra London specialises in transforming scientific breakthroughs and technological innovations into potent skincare solutions. Since 2010, the firm has been pioneering easy- to-use devices and skincare formulations, for both professional and home use, that helps all skin types look firmer, younger, brighter, and more beautiful. Francesca Elliott, Brand Manager and Head of Beauty at Opatra London, sheds more light on the firm’s founding mission and core values. “Opatra London has not only developed a set of beauty products and devices for external care, but has also devised a contemporary way of thinking about beauty and wellbeing,” she begins. “We integrate cutting edge skincare technology with a deep understanding and appreciation of the skin’s requirements. “A key element in our business model is to reject outdated ideas and expectations around beauty and perfection in a bid to find consistent and achievable outcomes for all skin types. Based on this ethos, Opatra London has created a unique and versatile range of products and devices ideal for all skin types.” Clients are approached via worldwide exhibitions, TV shopping channels, social media and online sales, with more than 45 different countries selling Opatra London products. Free demonstrations are often provided instore and at shows to show the results that can be achieved in just one session. Client ages range from late 20s to 60 plus, with the firm having younger customers that want to help prevent ageing and then members of the older generation that want to help slow the ageing process. In fact, age is irrelevant when it comes to using Opatra London’s devices. “Low self-esteem coupled with a beauty industry built on generic ideas of beauty and perfection build unrealistic expectations,” states Francesca. “Opatra London celebrates natural, individuality and personal beauty goals. Embracing a holistic approach ensures that both the internal and external self come together to achieve a true sense of balance and beauty.” The beauty industry is a highly competitive one, however Francesca goes on to tell us about what makes Opatra London stand out and how it differentiates itself from competitors to ensure its continued success. “At Opatra London, we offer a lifetime warranty on all of our hand-held devices - which none of our competitors do. We trust and believe in our products so our lifetime warranty reflects this. “Our products do what they say - they give amazing results! “We love, trust and believe what we do - this alone makes us stand out. We are always discovering ways to enable others to accomplish a sense of empowerment and self-worth through using Opatra London skincare products and devices on a global and ethical level.” It is fair to say that, like many other businesses, Opatra London has been affected by the Covid-19 pandemic and Francesca describes it as the biggest challenge faced by the brand so far, with many stores having had to close. However, the beauty giant has plans for the future, including some exciting new developments in the pipeline. “We are in talks now with some well-known top stores and, hopefully, all will be revealed in early 2021. Going forward, we are launching new skincare ranges and two fantastic new anti-ageing devices which are currently having the final tweaks made now. And we’re also in collaboration with some celebrities too – it’s safe to say that 2021 is looking good!” Contact: Francesca Elliott Company: Opatra London Web Address: www.opatra.com