53 GHP Q3 2026 “Vegetology exists because, for a long time, when we looked around, it was clear that plant-based supplements meant settling,” Jen began. “If you wanted something that worked, you compromised your ethics; if you held onto your ethics, you compromised on results. We wanted to change things so people didn’t have to choose between looking after their health and looking after their values.” There are four pillars that guide the Vegetology team to create their plant-based formulations, that aren’t only effective, but they also don’t compromise on ethics. First is ‘the science’, where, when creating a new formulation, the team perform thorough research into the entire study, not just read the headline. Second is ‘honesty over hype’, where the company is committed to transparency regarding every decision it makes, as well as explaining the reasons behind them. Third is a commitment to never compromising on purity or sustainability, even if it’s more costly to the company, and everything the team uses is 100% animal-free. Finally, Vegetology is devoted to ‘responsibility’, which is woven throughout everything the team does, whether regarding the consumer’s health or the planet that we all have a role in protecting. Every single one of Vegetology’s products is certified by the Vegan Society and the Vegetarian Society. Jen said: “Most of the industry treats ‘vegan’ as the whole selling point. For us, it’s the starting point. The real work is in the formulation of supplements, getting the dose, the form, and the bioavailability right so the product does what it says. That’s where we put our energy, and it’s what we’re most proud of and actually what we enjoy the most!” Notably, it’s the company’s award-winning vegan Omega-3 supplement that is its best-selling product and a long-standing customer favourite. The truth is fish don’t make omega-3, the algae they eat does, so, Vegetology goes straight to the source. “The result is a clean, algae-derived omega-3 that’s kind to the oceans and every bit as capable as fish oil, without the aftertaste or the environmental cost,” Jen explained. “For anyone who’s tried Vegetology was born out of a moral desire to make plant-based supplements that actually work, are sustainable, and available for everyone. Each plant-based supplement utilises a blend of science and nature, meaning it is deep-rooted in real research and real evidence, and results in a high-quality formulation that is good for both the consumer and the planet. We spoke with Jen Oliver to learn more as we recently awarded Vegetology with the title of Most Trusted Vegan Supplement Manufacturer 2026 – UK. Certified Vegan Supplementation That Works to look after the health of their heart, brain, and eyes, but didn’t want to compromise their values to it, it’s the supplement we’re most glad exists.” “We’re a small, UK-based team. The person answering your email genuinely cares whether your order went well, and we’d genuinely rather help someone understand their health than sell them something they don’t need. We’re honest and a little bit geeky about the science without taking ourselves too seriously.” The team’s work doesn’t end with producing supplements, they also host a podcast titled ‘So That’s Why’ which invites people to ask questions and understand more about health, minus the jargon and dramatic effects. 20-minute episodes explore named studies and real findings, while also providing practical takeaways that listeners can embed into their daily lives. “We’d love to see more people picking up a supplement and asking questions like, ‘Does this actually work?’, ‘Where’s it sourced from?’, ‘Why this ingredient, at this dose, in this form, in this packaging?’,” said Jen. “We welcome these questions because when people understand why we choose what we choose, they can see the difference those choices make and they make better decisions for themselves, whether they buy from us or not.” Ultimately, Vegetology is no stranger to an award win and it is easy to see how it has come to take the title of Most Trusted Vegan Supplement Manufacturer 2026 - UK. Its mission is personal for Jen, and she and the team genuinely have the best intentions when it comes to the consumer and the planet. Now, the formulations team is currently in the final stages of an exciting new project which will comprise a set of targeted daily nutrition formulations tailored to men’s and women’s differing needs, healthy ageing, and functional powders. “We’re really proud of how they’re shaping up,” said Jen. “We’re holding the specifics back a little longer, but we can’t wait to introduce them.” If you would like to learn more about Vegetology or shop the product range, you can visit the website. Contact: Jen Oliver Company: Vegetology Website: www.vegetology.com
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