49 GHP Q3 2026 “Perhaps the part of the Epiderme story I am most proud of is how organically it has grown,” Faye began. “I did not come into aesthetics with a large investment, an established following, or a plan to build a multisite brand. My previous career spanned around 15 years in healthcare regulation and governance, and Epiderme began from a genuine fascination with aesthetics, skin, and the psychology of confidence. I built the business while raising three young children, initially growing it patient by patient, largely through word of mouth. There were no shortcuts. Every returning patient, every referral, and every person who trusted me with their face helped build the reputation Epiderme has today.” But what has surprised her most since establishing the clinic? She said it has been “discovering that aesthetics is rarely just about appearance”. She continued: “I have sat opposite women who have lost themselves through motherhood, menopause, grief, demanding careers, or simply the process of getting older. Often, they are not asking to look younger. They are saying, in one way or another, “I just don’t feel like me anymore”. That has shaped everything Epiderme has become.” With Epiderme, the mission is crystal clear: it is committed to redefining what modern aesthetics looks and feels like. Faye and the team believe that aesthetic medicine should enhance a person’s confidence without changing what makes them recognisably themselves. In fact, the very best aesthetic work should often be almost impossible to detect – It should be noticeable that someone looks well, refreshed, or more confident, but others shouldn’t immediately be able to tell why. Faye told us how many patients come to the clinic feeling nervous, self-conscious, or unsure where to begin, especially those who are considering aesthetic treatment for the first time. Epiderme wants its experience to feel warm, discreet, at ease, and without pressure. Faye and the team hold consultations where they take the time to listen closely, so they can gain an in-depth Epiderme Clinic’s (Epiderme) philosophy is centred around delivering treatments that encourage the body’s own regenerative processes, such as collagen production, biostimulation, regenerative skin treatments, advanced technologies, and injectable treatments where appropriate. Now recognised as our Best Natural Results Aesthetics Clinic 2026 - Cheshire, we speak to Founder and Aesthetic Practitioner, Faye Hayes to learn more. Redefining Modern Aesthetics understanding of why the individual is there, and create a tailored plan that suits their needs. Epiderme has carved out its own place within the industry, having deliberately chosen not to follow many of the conventions that come with it. With this approach, it has even drawn in patients who may not have previously felt aesthetics was for them. “Many arrive telling us they have wanted treatment for years but were frightened of looking unnatural or losing their identity,” Faye shared. “Creating a clinic where those people feel understood is something we are incredibly proud of.” Ultimately, Epiderme is on a mission to become a recognisable, trusted brand renowned for helping people age well, through natural aesthetic medicine, advanced skin health, generative treatments, and carefully selected wellness services all under one roof. The next major step toward this will be the opening of its new flagship clinic in Altrincham. This won’t only be a larger premises, but it will allow it to evolve from a practitioner-led clinic into a multi-disciplinary destination, with a handpicked, expert team aligning on the same commitment to deliver natural results, ethical practice, and exceptional patient experience. “For me, success is not creating the most dramatic before-andafter photograph,” said Faye. “It is the patient who starts dating again because she finally feels confident enough. The woman who gets in front of a camera after avoiding photographs for years. The patient who brings her sister, then her daughter, then her mother, because she trusts us enough to recommend the people she loves. “My ambition is undoubtedly big. I want to build Epiderme into a recognised name in natural aesthetics, skin health and intelligent ageing. But I never want growth to be measured purely by the number of clinics we open or treatments we perform. I want it to be measured by trust. If, five years from now, people hear the name Epiderme and immediately associate it with natural results, exceptional standards, and a clinic they can trust to always put them before profit, then I will feel we have built something genuinely meaningful.” Contact: Faye Hayes Company: Epiderme Clinic Website: www.epiderme.co.uk
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