31 GHP Q3 2026 onya’s sister was left with a scar following her melanoma removal and she was seeking a natural spray tan that would be gentle toward her skin. In response, Sonya launched her own cruelty-free, skin-loving brand, with one simple philosophy at heart: to prove that beauty products can be incredibly effective without having to compromise health, animals, or the planet. Today, the Eco Tan mission extends far beyond creating awardwinning beauty products. It holds values of authenticity, innovation, education, and compassion at the front and centre of everything it does, existing to educate consumers, challenge greenwashing within the beauty industry, and show that sustainability, transparency, and performance can coexist. Eco Tan has always prioritised certifications, ingredient integrity, and complete transparency, with the belief that business should be a force for good. Every formulation is free of toxic chemicals and synthetic fillers; instead, they are crafted using natural and organic botanicals handpicked for their skin benefits while remaining kind to the environment. This is while it only partners with suppliers who share its values, it never tests on animals, it continually invests in environmentally responsible packing and manufacturing, and it completes charitable work, including that with its own non-profit, Miracle Made Foundation. Not only is Eco Tan Australia’s first certified organic tanning range, but it is also certified through Organic Food Chain Australia, which has some of the world’s most rigorous organic standards. It is also Accredited Toxic Free through Safe Cosmetics Australia, PETAcertified cruelty-free, and proudly vegan. “Everything we do – whether it’s choosing certified organic ingredients, creating formulations, supporting vulnerable communities through philanthropy, or investing in sustainable packaging – is guided by one question: ‘Is this the right thing to do?’” Sonya told us. “We believe authenticity matters. Transparency matters. Education matters. Our hope is that more consumers will look beyond clever marketing, seek genuine certifications, understand ingredients, and support brands that are creating meaningful change.” Notably, there are two Eco Tan products that are particularly worthy of the spotlight. Its multi-award-winning Face Tan Water has become one of its most renowned globally. This is an organic skincare treatment that gradually builds a natural glow while Eco By Sonya (Eco Tan) came to be after Founder, Sonya Driver’s sister was diagnosed with melanoma at just 30-years-old. After having it removed, she asked Sonya if she knew of any fake tans that are kind to the skin. During her search, Sonya was shocked to discover the ingredients being used in existing products. She then took matters into her own hands and began creating her own concoctions in her kitchen, using only organic and natural ingredients. It is those early formulations that eventually led to Eco Tan being identified as Australia’s first certified organic tanning range in 2011. We heard more from Sonya to learn more about the Eco Tan story as it is crowned our Best Organic Australian Skincare & Tanning Brand 2026. Certified-Organic, Skin-Loving Self Tan from Australia hydrating and soothing the skin. With its nourishing ingredients list comprising aloe vera, geranium, orange peel, and natural hyaluronic acid, it’s suitable for all skin types, even those who are sensitive or acne-prone. The story of its renowned Glory Oil is also a personal one. Sonya underwent surgery to remove a basal cell carcinoma from her face, following which, she wanted to create a certified organic facial oil that could care for scarred skin while deeply caring for it. This product is bursting with antioxidant-rich botanical oils such as Inca Inchi, and it has become one of its most profoundly popular products, as it continues to receive incredible reviews from customers around the world. “Consumers are becoming far more educated and demanding greater transparency from beauty brands,” said Sonya. “People are no longer satisfied with labels that simply say ‘natural’ or ‘clean’. They want evidence, certifications, and accountability. Unfortunately, greenwashing remains one of the biggest challenges in our industry. Marketing terms can be misleading, making it difficult for consumers to distinguish genuinely sustainable brands from those making superficial environmental claims. Genuine certifications matter, which is why we’ve invested in internationally recognised accreditations, rather than relying on marketing language alone.” Looking ahead, the ambition at Eco Tan is clear: to become one of the world’s most sustainable beauty companies while continuing to lead with natural and organic innovation. It is always exploring how it can be doing better for people and the planet, whether investing in advanced organic formulations, responsible ingredient sourcing, environmentally progressive packaging, or educating consumers. Contact: Sonya Driver Company: Eco By Sonya / Eco Tan Website: www.ecobysonyadriver.co.uk S
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