23 GHP Q3 2026 As the modern world continues to rapidly change with the rise of artificial intelligence and digital technology, people have more access to information than ever before – but it also doesn’t come without the negative side effects of scattered attention, chronic fatigue, and increasing stress. “The paradox of our time is that the smarter machines become, the more important it is for a person to learn to manage their own mind,” said Monika, who co-authored best-seller, Hyperconsciousness. “This has turned working with the subconscious and with attention from a luxury into a necessity.” Monika’s Mneuro method utilises bilateral stimulation to alternately activate both sides of the brain. It leverages the same principle that underlies EMDR (Eye Movement Desensitization and Reprocessing), which is recognised as evidence-based by the World Health Organization and the American Psychological Association. EMDR is a psychotherapy method developed by Dr Francine Shapiro in the late 1980s, originally with the purpose of treating PTSD, and today, it is used to help individuals heal from a variety of mental health conditions. The Mneuro method teaches individuals how to understand and manage their subconscious, unlock their potential, develop their memory and concentration, reduce stress, and build new habits. It comes as not a single course, but an evolving academic environment that is open to anyone who is ready to work on themselves, regardless of their age, profession, or previous experience. Students can complete the training online, from anywhere in the world, and at their own pace. Upon completion, graduates receive international recognition of their professional qualification, the opportunity for professional insurance, and inclusion in the international IAOTH online directory. They can also access the Mneuro brain programmes, which are original videos to help them continue working on a subconscious level and take their learning even further. Now, a large and devoted community surrounds both the Mneuro method and Monika’s other innovation, Laughter Therapy. The Bulgarian platform on the psychology of laughter brings together an audience of a staggering more than 300,000 people, with Monika describing it as “living proof that the science of the brain and the subconscious, when presented clearly and warmly, is something people truly need”. Founded by psychologist and author, Prof Monika Balayan, Mneuro Academy (Mneuro) is a method grounded in 30 years of expertise, designed to help people master the most powerful tool they have – their own mind. It is not a corporate product but a living endeavour grounded in real practice and scientific exploration, teaching people to understand and manage their own subconscious, unlock their potential, and then help others do the same. Registered as a trademark across all 27 European Union member states, Mneuro Academy is the only accredited training provider of the International Association of Therapists (IAOTH) in Bulgaria. Recognised as our Most Innovative Psychological Programs Developer 2026, we spoke to Prof Monika Balayan to learn more about how the method is transforming lives. Mastering the Subconscious Looking ahead, Monika revealed that the main goal is to deepen the research that has already been done. “We continue to develop the Mneuro laboratory and to use neurotechnology, such as Emotiv EEG devices, to measure and confirm what happens in the brain while working with the method,” she explained. “We want every claim we make to rest on precise, verifiable data.” Monika and the team will continue to develop their programmes, creating new courses and refining those that already exist. “This is our unique innovation, with no equivalent, and we intend to take it to a new level,” she said. This is while expansion is also on the cards, as the Academy seeks to reach a wider international audience. The aim is to make the training even more accessible across the globe, in different languages, while preserving its depth and quality. She concluded, “Finally, we want to prepare a new generation of specialists. Our goal is not only to teach people to work on themselves, but also to raise those who will carry the method forward, widening the circle of people it can help. “We do not aim to follow trends. Our mission is to create science and practices that are ahead of their time, and that give people back what matters most, mastery over their own mind.” Contact: Monika Balayan Company: Mneuro Academy Website: www.monikabalayan.com
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