36 GHP Q3 2025 Hailed as a health-conscious movement rather than a skincare brand, Sage and Ylang’s work sits at the intersection of wellness, ethics, and science. We learn more from visionary Founder, Irene Chong. Sage and Ylang (SAY) is a beauty brand committed to redefining the skincare experience for individuals with sensitive, acne-prone, eczema-affected, or mature skin by delivering microbiome-friendly solutions rooted in science and sustainability. Approaching skincare with the understanding that the skin is a living, self-regulating ecosystem, the brand’s formulations are designed using its proprietary Tri-Barrier Biome Method - a three-layer strategy supporting the skin’s microbiome, the skin’s barrier, and targeting skin concerns - working holistically to offer results without disrupting the skin’s integrity. A big believer in science-led innovation, SAY’s formulation is the result of rigorous research and collaboration with scientists, cosmetic chemists and microbiome experts - this evidence-based skincare ensures products are safe and effective for the most reactive skin types. Beyond ingredients, SAY’s environmental ethos upholds every aspect of the brand. It’s proud to be the first company in Asia to participate in the Chemical Footprint Project (CFP) - a global initiative that tracks and reduces the use of harmful chemicals in consumer products. SAY also seeks to minimise waste by eliminating unnecessary packaging, recycling glass bottles, and inviting customers to participate in an in-house recycling programme - creating shared ownership of its sustainability mission. Founder, Irene Chong, is a skincare formulator combining her expertise as a former Singapore Registered Nurse with the nurturing touch of a dedicated mother. Driven by her daughters’ struggle with delicate skin, Irene embarked on a journey that blossomed into the creation of each biome-focused product. With extensive training in Australia, UK, and Singapore, she is passionate in creating skincare using greener, sustainable ingredient alternatives to craft safe, effective, ethical and sustainable products. “What truly sets SAY apart is our commitment to credibility, certification, ingredient integrity, and personalisation delivered through a clear focus on skin health and environmental impact,” Irene enthuses. “While many brands talk about being microbiomefriendly, we are currently the only skincare brand in Asia to have undergone independent, third-party microbiome certification. This formal verification means our products do more than claim compatibility with the skin’s microbiome and they are scientifically validated to support it.” Personalisation is a core strength that distinguishes the company. Through its innovative Beauty Booster, customers can tailor their skincare to meet their unique needs throughout different life stages - whether navigating hormonal shifts, climate changes, or skin sensitivity cycles. This allows SAY to support a truly long-term, adaptive skin health journey - making customers feel supported, not just sold to. Hero products include SAY’s customisable Biome Series - a minimalist yet effective skincare regime designed around microbiome health. Central to the brand’s philosophy, it is presented in three curated bundles: BiomeCare (for skin reset and recovery); BiomeBalance Acne Control (for breakout-prone, congested skin); and BiomeSupport (to support maturing skin and everyday defense). Each bundle simplifies the skincare routine while delivering longterm results. By using just a few microbiome-certified essentials, clients can strengthen their skin barrier, restore microbial balance, and reduce sensitivity, without layering multiple actives. A significant development within the industry is the growing awareness of the skin microbiome’s role in long-term skin health. Consumers are increasingly sceptical of harsh, antibacterial formulas and seek products that support, rather than disrupt, the skin barrier. This shift aligns with SAY’s founding vision. Another ongoing issue is the rise in “greenwashing” - brands making sustainability claims without verifiable backing, making it more important than ever for consumers to trust brands with genuine transparency. To this end, SAY invests in third-party certifications to validate its microbiome and sustainability claims. It has also enhanced its educational platforms - helping customers navigate ingredient lists, microbiome science, and skincare routines with clarity. Plus, its science-first stance gives it credibility, allowing the company to rise above trends and misinformation. Recently, Sage and Ylang gained recognition in the Global Excellence Awards and was named Best Microbiome-Friendly Skincare Brand 2025 - South East Asia for its impressive efforts. Over the next five years, the brand is committed to driving research-based innovation that advances the understanding and accessibility of microbiomefriendly skincare, especially for those with sensitive or reactive skin. It is currently developing a next-gen sunscreen designed specifically for sensitive skin, as well as launching a probiotic-based range, designed to complement its existing Biome Series and further support the skin’s natural defense system. Contact: Irene Chong Company: Sage and Ylang Web Address: https://sageandylang.com So Much More Than Skincare AIM-Jun25106
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