21 GHP Q3 2024 ringing a synergy of science and nature to this sphere, the boutique nature of New Zealand’s premier botanical skincare and fragrance brand, Pantheon Apothecary, means that it is able to offer customer service like no other in this space. One-to-one communication is something that is sought out with every customer, with the small size of the business also affording its team a window into the wants and needs of consumers, meaning that the brand is well prepared to respond to these with an ever-expanding portfolio of much-loved products. This encompassing process begins in the company’s very own aroma lab, where the focus rests heavily on pulling back the curtain on a perfume industry that has been unnecessarily shrouded in secrecy and mystery – perhaps as a sales technique – for about as long as it has existed. An integral part of the independent movement seeking to disrupt this market, Emily and the team here are striving to make perfume both accessible and enjoyable for all. With an assortment of modern and unconventional scents comprising its portfolio, Pantheon Apothecary challenges the status quo of fragrance and encourages its customers to step outside of their comfort zones. A complementary in-store aroma bar experience then allows people to create their own personal perfumes in a safe and achievable way that encourages and educates. As Emily explains, “perfumery can be a tool to unlock a whole world of pleasure – our aroma bar offers a safe and accessible opportunity to explore that world.” Both of these examples underpin the deep connection with fragrance that this brand nurtures, something that is impossible when simply purchasing a perfume from a local department Pantheon Apothecary is committed to bringing effective, eco-conscious, and sciencebacked skincare and fragrance products to consumers, and to do so in such a way that adds a distinctive air of sensory pleasure to an otherwise mundane daily routine. This commitment is on display across every avenue of the brand’s full-service approach, which sees everything from the packaging design to the scent of the products made with the experience in mind. Named as the Best Botanical Skincare & Fragrance Brand 2024 - New Zealand, we catch up with the company’s Emily van Oosterom for more. From Routine to Ritual store. Emily echoes the sentiment of the wider brand when she tells us, “rather than the habitual spritz of a nice smell applied in passing, our perfumes aim to take you on a journey, with accords that surprise and delight, sometimes confuse and confront, encouraging moments of recognition and evolving stories of scent through the life of the perfume.” Similarly, a deeper connection is the ultimate aim when it comes to the business’ award-winning New Zealand botanical skincare products, but the difference this time is that the connection is from within the person themselves. Our world has become increasingly hectic, and people are more stressed now than ever. The self-care routine of an individual gives them the time that they need to unwind and focus on their senses, and caring for the skin is one of the most important parts of this, since it is often one of the first things to reflect our stress. The approach that is being pioneered by this manufacturer and retailer of award-winning skincare and perfumery that is New Zealand made is a part of something bigger, a transformative shift that is taking place across the industry. As mentioned above, there are a number of independent businesses striving to make this field more transparent, but it goes beyond that. “The exciting new developments that were once the exclusive realm of huge international companies are now becoming available to the little guys”, says Emily. As the industry evolves, Pantheon Apothecary continues to remain compliant with international government regulations to ensure that its products can have an impact on customers worldwide. A number of projects are also in the pipeline that use a marine emulsifier made from Sargassum seaweed, which is a pest to the environment throughout the Caribbean, highlighting the brand’s environmental consciousness. A renewed emphasis on using local materials sourced from its region’s unique ecosystem is another example of this. Ultimately, Pantheon Apothecary’s future is looking incredibly bright, and as the brand continues to push boundaries, improve the quality and sustainability of its products, and maintain the close connections it has with its loyal customers, we proudly champion this owner-operated and niche perfume brand as the Best Botanical Skincare & Fragrance Brand 2024 - New Zealand. Contact: Emily van Oosterom Company: Pantheon Apothecary Web Address: https://pantheonapothecary.co.nz/ B
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