48 GHP Q2 2025 mbodying the sense of a ritualistic skincare culture, MOSAIK’s line of skincare products consider all ethnic skin types and are aligned with current market standards, as well as being created with functional, effective ingredients and free from any harsh substances. MOSAIK is thus a clean, conscious, pregnancysafe, and vegan skincare brand, with its sustainable and ethical nature positioning it favourably in the eyes of consumers from right across Japan and even further afield. Rejuvenating and replenishing the skin whilst also enhancing natural beauty through its products, MOSAIK recognises that great skincare is more than just a routine – it is a holistic ritual that sees a person take time for themselves, listen to the needs of their skin, and treat their body with the care it deserves. This understanding is at the heart of MOSAIK’s approach, underpinned by the values of smart ingredients, knowledge, and a full-service method which govern it on a day-to-day basis. As Emi herself explained: “MOSAIK is more than just skincare line. It is a lifestyle, it is an awareness, it is a global community. When we celebrate our natural beauty, our differences, and forget about moulding into created ideals, it allows us to wholeheartedly accept ourselves – and one another. After all, the whole world is a mosaic - a mosaic of nature, a mosaic of cultures, a mosaic of people, a MOSAIK of skin.” In creating MOSAIK, Emi strived to develop a brand that reflected the values she personally stood for, removing anti-ageing ideals, putting an end to whitening/bleaching trends, and realising that so-called ‘perfect’ skin does not exist. More than three years into its journey – and after a process of in-depth research, ethical sourcing, and thousands of formulation readjustments – the brand has been both selling a raising the bar for a year now. When it comes to understanding what it takes to both understand and care for mixed ethnic skin types, MOSAIK recognises the need to consider such differences as pigmentation concerns, ingredient sensitivity, and combination skin. Given that the brand is also on a mission to celebrate “all hues of nude”, its products represent skincare excellence across the spectrum, unlocking better skin for all AIS-Mar25101 E Fascinated by the ever-changing nature of the skin from a young age – an interest that can be attributed to the time she spent with her father at his dermatology clinic – Emi Schemmer established MOSAIK to fill what she believed to be a missing piece of the global skincare market. Designed to celebrate the unique story of every skin type, the quality, dermatologist-approved products afforded by MOSAIK make it a fitting recipient of the title of Best Vegan Skincare Brand 2025 – Japan. through the four eyes steps of the MOSAIK skin programme: Cleanse, Care, Protect, and Balance. Through products including the Gentle Purifying Cleanser, Revitalising Face Scrub, Eye Serum+, and Face+ Balm, MOSAIK is empowering everyone to seamlessly achieve these steps as part of their daily routines. For added convenience, the brand even offers a number of kits comprising multiple items from its range, with these serving as the most effective way for customers to begin their journey towards happier, healthier skin. Impressively, MOSAIK even goes beyond offering just the skincare products themselves, as it also delivers a number of face towel sets comprising towels made with only 100% organic cotton, as well as a series of herbal teas designed to promote improved health from the inside out. Through these provisions, MOSAIK is only doubling down on its commitment to holistic health for its customers. This is something that Emi and the team here are dedicated to as we move through the rest of 2025 and beyond, with MOSAIK’s desires to redefine inclusivity and embody innovation – all whilst educating people all over the world on how to achieve better skincare outcomes – seeing it redefine customer relationships and build an engaged, dedicated community that transcends borders. Be it through the self-assessment tool on its website that initiates personalised customer dialogue or the use of social media platforms such as Instagram to explain how bioactive ingredients work and support cellular regeneration, these customer-first initiatives have positioned MOSAIK as a beacon of transparency. Beyond this, customers serving as both the faces of its campaigns and the voices of its communications is highly beneficial, with this strategy having led to a pop-up store in Tokyo and European partners. Empowering its customers to feel comfortable in their own skin whilst also setting the standards for quality when it comes to inclusive, natural, and vegan skincare solutions, MOSAIK is a fitting recipient of this title and a place in this feature. Contact: Emi Schemmer Email: [email protected] Company: MOSAIK Web Address: https://mosaikskin.com/ MOSAIK: Inclusive Skincare Made in Japan
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