47 GHP Q2 2025 ive years of running a hospitality business and working 16hour days had left brothers Thom and Rich Hemelryk in states of chronic insomnia and total burnout. The snowball effect that followed began to impact their personal relationships, leading the duo to realise it was time to sell the business and get their lives back on track – beginning with their sleep. Slowly but surely, the brothers’ health began to improve significantly, leading them to realise just how important sleep is in overall wellbeing. With approximately two-thirds of adults suffering from disrupted sleep according to Drowsy, the brothers knew something had to be done to prevent people from experiencing the same sense of burnout they did. A year of research resulted in version 1.0 of their world-renowned sleep mask, which Thom and Rich knew was effective, but which struggled to gain traction in the market due to a lack of product awareness. A call in August 2020 changed all of this however, as one of the UK’s leading beauty editors shared that she had come across the mask and wanted Thom and Rich to appear on national TV the next day to talk about it. This appearance led to the mask selling out in minutes, with the company spending months dealing with a backlog of orders. This time, the snowballing effect was much more positive, with the following weeks and months seeing Drowsy feature across a variety of leading publications – highlighting luxury sleep’s longawaited arrival into mainstream consciousness. Ever since that day, Drowsy has been leading the charge, and is as passionate about sleep as it has ever been. Recognised here as the Best Luxury Sleep Aid Brand 2025 – UK, Drowsy Sleep Co was established by two brothers on a mission to reclaim lost sleep. Ironically starting out as a dream, a year-long journey led to the creation of a product that was more than just a sleep mask – it was a retreat from the stresses of day-to day-life and an experience so lavish that it could naturally signal deep sleep. From this starting point, Drowsy has blossomed into the ultimate sleep aid brand, with solutions ranging from sleep masks and pillowcases to supplements and aromatherapy. Doze Faster, Sleep Longer, and Wake Healthier with Drowsy Almost five years removed from its shift in fortunes, the sleep mask is still at the heart of Drowsy’s offerings, with these silk, double-padded, total-face-covering, light-blocking beauty masks unlocking a whole new level of luxury sleep. Available in a range of colours and styles, the company’s stellar range of sleep masks has only expanded, with highlights today including a navy sleep mask embellished with Swarovski® crystals to resemble the night sky and a series of three eyelash-protecting sleep masks. Outside of its signature sleep masks, Drowsy’s commitment to enhancing sleep at every turn has seen it offer a choice selection of silk pillowcases – many of which come in matching colours to the sleep masks for those aesthetically-minded individuals – as well as ranges of complementary scrunchies, weighted blankets, and silk mask pouches. Alongside these items is a relaxing candle, a soothing body cream and body cleanser, and even an award-winning pillow spray comprising premium and 100% natural apothecary oils. This spray is also available in a range of luxury gift sets, with these also consisting of both a mask and a matching silk pouch. Moreover, Drowsy has recently introduced the Beauty Sleep Clinic, with the company providing two supplements to be taken as part of one effortless night-time ritual. With 78% of the women surveyed saying they experienced “life-changing results” and almost 90% reporting an increase in the both the luminosity of their skin and the reduction in dark circles around their eyes, it is clear Drowsy is more than living up to its moniker of the Best Luxury Sleep Aid Brand coined in this feature. Finally, as a part of its promise to deliver a better night’s sleep to all of its customers, Drowsy is proud to be able to offer a risk-free guarantee on all of its products, and it will refund customers with no questions asked if they are unhappy with their item and send it back within 60 days of their initial purchase. Ultimately, the unique combination of a holistic approach to health through sleep and a range of high-quality products created and perfected by experts has resulted in Drowsy featuring across such esteemed publications as Vogue, Glamour, Vanity Fair, and GQ. Thousands of five-star reviews line the company’s site across its products, and it is this acclaim that has resulted in Drowsy Sleep Co solidifying its industry-leading status. Contact: Olly Bushnell Company: Drowsy Web Address: https://www.drowsysleepco.com/ F AIS-Mar25163
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