21 GHP Q2 2025 n a world increasingly drawn to clean beauty and conscious living, one brand has risen with quiet confidence to the top: Idemo, recently named the Best Vegan Natural Skincare Brand of 2025. But behind the accolades lies a deeply personal journey—one that began not in a lab or boardroom, but high in the foothills of the Himalayas. We spoke with Lay Kim Oon, the founder of idemo, to uncover more about this extraordinary journey of discovery and empowerment. In 2012, Lay Kim and her sibling embarked on what would become a life-changing trip to this remote, majestic region. Surrounded by snow-dusted peaks, pristine clear glacier-fed rivers, and vibrant fruit orchards, they encountered a local truth that amazed them: despite having little in terms of material wealth, the native people had exceptionally radiant, age-defying skin. Their curiosity soon led them to a powerful local fruit: the Himalayan apricot. This resilient fruit thrives under some of Earth’s most extreme conditions—blazing sunlight, high-altitude air, and icy mountain breezes. It ripens naturally, without chemical interference. Its oil, cold-pressed and potent, lies at the heart of every Idemo formulation. It embodies the vitality, purity, and resilience of its native environment, forming the perfect foundation for a skincare range that unites scientific innovation with the healing power of nature. Seeing its potential, the sisters launched Idemo under their company, Oon Natural Enterprise Sdn. Bhd. The vision? To create skincare that feeds the skin—just as food nourishes the body— using only the finest sustainable plant-based, vegan, halal, and cruelty-free ingredients. What followed is now redefining the skincare space. A New Standard: Skin Longevity, Not Just Anti-Ageing At the core of Idemo is a philosophy rooted in holistic beauty and wellness. While many brands chase anti-ageing, Idemo focuses on skin longevity—nourishing and sustaining the skin’s health over time using superfoods, superfruits, and botanical actives from East and West. Each product is formulated as “skin food”, delivering multiple benefits in one clean, elegant formulation. This approach reflects the brand’s belief that effective skincare doesn’t require a dozen steps—it just needs the right ingredients in the right synergy. And the experience is just as luxurious as it is effective. A Spa for the Senses—at Home Modern research reveals a deep connection between the skin and the mind, with scent playing a powerful role in emotional wellbeing. Idemo embraces this fully. Each product is infused with How two sisters turned a Himalayan discovery into a globally celebrated natural skincare movement. Idemo: The Award-Winning Vegan Skincare Brand Born in the Himalayas delicate botanical aromas that calm the mind and uplift the soul, transforming daily skincare into a luxurious home spa ritual. From the texture to the scent to the results, Idemo delivers an experience that is as indulgent as it is restorative. A Brand with Heart But what truly sets Idemo apart is not just what it puts into its products—it’s what it puts into the world. From the beginning, the brand committed to ethical sourcing through fair trade practices, ensuring the Himalayan apricots are harvested with care and respect for mountain farming communities. Beyond that, Idemo actively supports single mothers, offering employment and empowerment as part of its inclusive business model. “Just as we support mountain farmers through fair trade, we extend that same spirit of fairness and dignity to the women in our communities,” Lay Kim shared. Clean, Conscious, Certified Every Idemo product is: • 100% vegan, natural, and halal • GMO-free, FDA-approved, Cruelty-Free and made in a GMP-certified facility Designed to deliver multi-functional results with fewer, more effective products This streamlined, results-driven approach is helping customers rethink beauty—not as a complex ritual, but as a simplified path to radiant, healthy skin. A New Chapter in Beauty With a soul rooted in nature and a vision led by science, Idemo is more than just a skincare brand—it’s a movement. A celebration of nature’s resilience, women’s empowerment, and the powerful harmony between skin, mind, and body. In a crowded industry, Idemo has crafted something rare: authentic beauty with purpose. And that’s something truly worth celebrating. Contact : Lay Kim Oon ([email protected]) Company Name : Oon Natural Enterprise Sdn Bhd Website Address : https://idemobeauty.com/ Instagram : idemo_beauty I AIS-May25045
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