12 GHP Q2 2024 The Purity Wellness Group’s wide range of natural plant-based extracts use Active Pharmaceutical Ingredients (API) only found in their cannabinoid extractions, with its high potency CBD, CBN, CBG products helping to heal and empower customers on their wellness journeys. With many award-winning products available, people and pets alike can unlock the power of plant-based cannabinoids to enhance their health and wellbeing. The Purity Wellness Group, owner of Purity Hemp Company and Purity Pet Company, is improving the quality of life for both people and pets, backed by science and medical evidence. These plantbased extracts found in hemp plants are naturally enriched with pure CBD (cannabidiol), the principal ingredient in its products. It was after witnessing the transformative effects of pure plantbased extracts with CBD, CBN and CGB profiles, and rich tenpins that Founder Michael Walker began sharing knowledge and evidence of the health benefits of the hemp flower and its valuable bi-products, which have been used medicinally for thousands of years. Michael says, “We must continue to change the narrative surrounding medical cannabis and hemp-based extracts. We need to separate the self-serving political agendas and focus on the medical and health benefits that these plants can provide. Imagine where our industry would be if we were able to use the last 80 years to legally, without fear of prosecution, advance our knowledge and use technology and science to put the research data into product applications.” With principles of transparency, traceability and trust, Purity Hemp Company and Purity Pet Company provide complete product traceability from seed to shelf, offering the most trusted cannabinoids in Europe and the UK. Its experienced farmers grow, test and harvest the very best hemp strains, with quality-assured farming processes ensuring exceptional products that empower customers to experience life as nature intended. Focus and experience on seed selection, soil, water, outdoor growing locations, testing regimes and innovative farming methods and onsite lab testing ensures the purest hemp-based extracts, free from pesticides, herbicides and harmful chemicals. It is one of the only CBD companies in Europe and the UK to achieve BSCG (Banned Substance Control Group) Gold Standard accreditation for its products, confirming that its oil is 100% THC-free and certified for safe use in sports, and is of pharmaceutical grade. Veterinarians worldwide are beginning to embrace the therapeutic benefits for pets, with certified cold pressed human BroadSpectrum CBD being a safe alternative without exposing them to the risks associated with THC – the psychoactive compound found in cannabis. Michael shares, “We’ve been at the forefront of emerging trends since we started, and we continue to educate and share the data and research to help as many people as possible make an informed decision, from the halls of Westminster to veterinary clinic waiting rooms. “With approximately nine million pets purchased during lockdown in the UK, we’re now seeing a huge impact on pet welfare such as anxiety as owners return to work and pets are left on their own for the first time, causing significant distress and negative behaviour issues. The cost-of-living crisis has also had a massive impact, with many pet owners not able to deal with medical insurance or treatment costs, sadly putting massive pressure on animal charities and welfare centres, and pets being put down because of it, which is just wrong! “The frustration is that we can help, and we try to support as many pet owners as we can, but we’re shackled within the restricted UK market to promote pet CBD, while allowed to promote human CBD, which makes no sense. However, we’re ready to do more once the regulatory pathway to the UK market is made public and the transparency of guidelines is published.” Meanwhile, it is committed to expanding its partnerships, including its long-standing partnership with Folium Biosciences Europe to create opportunities around the Novel Foods and FSA and European licenses, with pure bulk and licenced THC extracts helping relieve chronic pain and discomfort, and stimulating appetite for recovering cancer patients, for example. It also launched collaboration with two international cannabis companies to advance medical and commercial opportunities in Europe and the UK. In the thriving cannabis industry, The Purity Wellness Group is as a leader, priding itself on ethical practices and being a force for good. At its heart, its dedicated team of medical and scientific partners are committed to enhancing the health and wellbeing of its valued customers. For its commitment to people and pets alike, Purity Hemp Company is this year’s Best Pet CBD Products Brand – UK. Contact: Michael Walker Company: Purity Hemp Company Web Address: https://purityhempco.com/ Best Pet CBD Products Brand - UK
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