GHP Q2 2021

16 GHP / Q2 2021 , Apr21272 Medical lasers have become a standard part of many surgeon’s toolkits, allowing them to perform incredibly precise operations focused on specific areas of the body. The development of these lasers has been a key to the success of the industry, and one of the leading developers is the teamat Erchonia Lasers Ltd who specialise inNon-thermal Low Level Laser technology. Worthy winners in the GHP Global Excellence Awards, where they earned 2021’s Award for Excellence in Innovation, we thought it time to examine what sets the teamapart from the competition. Non-thermal Laser Focused on Securing Success In 1996, Mr Steve Shanks and Mr Kevin Tucek founded Erchonia Corp. Their aim was simple – to develop and manufacture Non-thermal Low Level Lasers. Through an approach which has embraced the potential of innovations within this technological area, the team have been able to achieve incredible success in North America, and are rapidly expanding around the world. Their work has had an astonishing impact on the way in which medical treatments are handled. Of course, trading around the world is no easy matter. Erchonia Corp is based in the US, and required a different base of operations to reach markets in Europe, the Middle East and Africa (EMEA). The UK was ideally placed for such a venture, and Erchonia Lasers Ltd was the result. Working closely with their US counterparts, the EMEA team work tirelessly to give their customers the best possible products, service, training and support when it comes to non-thermal laser technology, also educating on the different delivery mechanisms associated with Low Level Laser. The team’s work covers an enormous range of different areas, with the lasers specifically designed to act as an advanced delivery system transporting photonic energy via electromagnetic energy transfer into the body through a ‘true’ laser beam. This impressive, clinically proven technology, can be used to treat a wide variety of conditions including the reduction of body fat, adjusting the appearance of cellulite, eliminating pain, accelerating healing, treating acne and treating foot fungus to name but a few. Such amazing range of ability is a boost to the medical industry, ensuring that their newest purchase is far more than just a one-trick-pony enabling diversification as well as increased efficacy. At the heart of Erchonia is a determination to meet the desires and needs of clinicians and patients. The potential of non-thermal laser which falls under the umbrella of low- level laser therapy could easily transform the way in which people are treated. As such, the team make every effort to ensure that the service that they offer is one which is world- class. The success of their efforts can be seen easily in the range of different services that are used, with new and exciting solutions designed for surgeons, aesthetic doctors, chiropractors, physical therapists, general pain management clinics and veterinarians worldwide. Reaching such a broad audience has been one of the keys behind Erchonia’s success. The use of laser therapy has a long and happy history within the healthcare industry, traditionally being used to pierce through skin in order to cauterise a wound. Harnessing the properties of this non-thermal laser technology by electromagnetic energy transfer allows clinics and their patients across the board to access the