Private Healthcare Awards 2020

GHP / 2020 Private Healthcare Awards 17 , Best Physiotherapy Clinic 2020 - Nottingham The world of physiotherapy can be surprisingly limited in its reach, with the most attention placed on those who undertake intensive work in the field of sports. For those who need similar care and attention, but are in an older age-group, Prime Performance Physiotherapy are the solution. With the sole aimof equipping people so that they can live a life as free from pain as possible, the teamhas achieved great success in GHP’s Private Healthcare Awards 2020. We profiled the firm to find out more. Having only just fin- ished its first year of operation, Prime has made a big impact on the market. Founded by Sport’s Physiotherapist and Sport Scientist Guy Rogers, he has leveraged experience gained from treating the team at Leicester City FC and transferred it to bridge the gap between the high level of care that profession- al sportspeople receive and what is available to all others. The company has built itself on the acronym P.R.I.M.E., namely encouraging its team to show the value of being Passionate, Ready to listen, Individualised, Motivated and showing Expertise. This clear path has proven incredibly effective, with the company achieving many successes. Much of this is down to the team’s belief in what they do, always looking to find the best quality solution for each individual patient. In order to find this solution, the Prime team firmly believe that they must find the root cause of any injury. While some practition- ers simply find where the pain is coming from and provide a quick fix for that spot, the Prime method is much more sophisti- cated. This can surprise some patients who have previously tried Physiotherapy, Chiropractic or Osteopathy as they find themselves able to move much more easily than before. Prime is home to the innovative 3D FootScan Biomechanical Analysis service and has featured in The Mail on Sunday for its contribution to Healthcare Innovation. It is through exploring new and exciting ways of thinking like that the team are able to remain at the forefront of the physiotherapy industry. This technological development has revolutionised the prescription of orthotics by looking at human movement as a key metric. Previously overlooked, the firm has spent a great deal of time and money looking into Phits 3D Printed Insole Technology in order to find the best way to study this aspect. This sort of 3D analysis is usually applied to sportspeople like runners and triathletes, but the benefits can be felt by the lay person. Part of the Prime mission statement has always been about making sure that the best service possible is not restricted to those who take part in sports. The importance of remaining at the forefront of scientific development cannot be more clearly demonstrated Feb20421 Prime Performance Physiotherapy than here, with the company reinvesting in itself to provide the best possible service. Despite this focus on the future and the best ways in which to utilise technology, the team has made itself a success thanks to its amazing staff. The company is built on their efforts, providing accountability for all, so that everyone knows what is required to deliver an excellent outcome. The many achieve- ments of the firm have opened new doors to the company, and additional therapists that align with its values are welcome to apply so that they can help more people. Using the latest technology to provide the best in customer care, Prime has designed a sustainable path to success. Strong in the belief that everyone deserves the opportunity to take advantage of the best possible treatment, this is a team that works together to make it happen. Company: Prime Performance Physiotherapy Contact: Guy Rogers Website: www.primeperformancephysio.co.uk