10 GHP Oral Health & Dentistry Awards 2022 Established in 2007, dental and medical imaging company, PreXion Corporation, has one aim - to ‘make it visible’. For almost two decades PreXion has strived to achieve excellenceinitsfield.Byempoweringclinicians worldwidewith the latest technology, PreXion facilitates clinical excellence. We speak with company President & CEO, Yasutoyo (Jeff) Imada, to find out more. From the beginning, Japanese company, PreXion Corporation, set out to revolutionize dental and medical imaging - a mission that the company still stands by today. PreXion, originally known as Xtrillion, was a spin-off from the medical image diagnosis software development company, TeraRecon, Inc. When PreXion introduced its first product, the PreXion3D Elite, to the Japanese market in 2007, it offered the world’s fastest reconstitution of data. The PreXion3D Elite became renowned in the industry for its ease of use and high image quality. Inspired by its success PreXion continued to innovate in its field extending its reach into the US market with the PreXion3D Excelsior. In 2018, PreXion began to expand into other global markets with the help of business partners around the world. Thanks to this initiative, PreXion now serves thousands of customers across 7 seven countries and in all 50 states of the USA. Jeff tells us, “We pursue excellence in our field by creating technology, software and educational resources. Our aim is to help clinicians worldwide to perform at the pinnacle of their collective ability.” Today, PreXion manufacturers and supplies three products worldwide: The PreXion3D Excelsior, designed for precision dentistry, provides 3D analysis and 2D panoramic imaging. Attaching a separate, dedicated arm, cephalometric imaging for orthodontic treatment becomes possible. Launched in 2017, PreXion gathers feedback from clinical sites and doctors in the field to update and refine the product. The Excelsior is a stand-out product for use in specialisms such as implantology, periodontal and endodontic therapy as well as the treatment of ENT and sleep apnea disorders. Developed for specialists in the fields of oral surgery, maxillofacial surgery and ENT treatments, the PreXion3D Explorer launched in Europe and the USA in 2019.Equipped with a large field of view (FOV) the Explorer is capable of imaging without the need for stitching. And as such, provides extensive spatial image analysis. FOV options based on feedback from clinicians enable the capturing of images of up to 15 x 16 cm in a single rotation. The PreXion3D Explorer Pro, features a ‘low-dose’ mode that enables minimal radiation exposure without needing to compromise on high image quality. The Explorer Pro’s unique shape - developed in-house at PreXion - allows for an integrated cephalometric function. This saves space without compromising on quality. Jeff tells us, “The PreXion 3D Explorer series and Excelsior are amongst our proudest achievements. These products showcase our commitment to innovation and ground-breaking research. They are a testament to our product development and streamlined manufacturing processes.” Through its tireless and diligent research and development, PreXion guards its place on the cutting edge of cone beam computed tomography system (CBCT) technology. The company has seen its market share increase by 600% between 2016 to 2020. To what does the company owe its continued success? Jeff explains, “We’re committed to contributing to the health of people all over the world. By making the invisible visible, we support and facilitate excellent dental care to create wonderful smiles. It’s important for us to offer an unrivalled level of customer support, to seek out continuous education opportunities and to partner with industry leaders and educational institutions around the world.” PreXion collaborates with end users of its products, dentists and clinicians, on product development. Jeff says, “We’re enhancing our in-house product training to support clinical practices and enable dentists to apply accurate dental diagnostics images. We provide continuous training to users who have purchased our products. We also contribute to the lifelong education of dentists through our key opinion leader seminars.” We ask Jeff to tell us about the challenges the company has faced in recent times. He explains, “Availability of products, price rises, and international logistics disruptions due to the COVID-19 pandemic, have all had an impact on PreXion. But the entire company pulls together and, with the help of our business partners, we resolve the issues one by one and move forward with our business.” Despite recent setbacks and current economic conditions, PreXion predicts that the demand for its valuable products is set to increase as the level of dental care improves around the world. Standing by its principles of supplying quality products and providing excellent customer service, PreXion continues to attract new clients. As part of its strategy, PreXion is pursuing medical device certification in several major countries. The company will continue to develop its products to ensure they are capable of meeting the needs of all users. Expect to see further global expansion from PreXion in 2023. To find out more about the capabilities and specifications of PreXion products, please visit the company website. Contact: Yasutoyo(Jeff) Imada Company: PreXion Corporation Web Address: https://prexion.co.jp/ Dec22489 Best Advanced Medical Entrepreneurs - Japan
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