9 GHP International Life Sciences Awards 2024 just right for kids,” writes Chris M. “My son and two daughters really love it, and they can take their sachet to school and have it whenever they fancy it. Much better than sugary treats, wouldn’t you agree?” “I absolutely love them!” remarks Tony L. “They’re the perfect snack to enjoy throughout the day, even at work. Not only are they delicious, but they also give me peace of mind knowing they’re helping to keep my hair strong and healthy. They are definitely my favourite guilt-free indulgence!” In a growing market, it is crucial to keep an eye on consumer behaviour and take customer feedback in stride. Marta notes that every year there are more people interested in new forms of food supplements, which pushes Mims to strive for continual change, adapting to the new market needs that require new solutions. “Pollution, sun exposure, anxiety, stress, and an unbalanced diet make our body weaker and in consequence, we need to focus on these new external damages and work to find the solution people need to avoid health problems,” she tells us. Moving forward, Mims is working to launch two new products to combat these health risks, and the company hopes to expand its reach outside of Europe and into the UAE and America. These plans will enable Mims to enhance the lives of more individuals through its high quality vitamin gummies, empowering people to bring out the best version of themselves through self-care. It is for this mission that Mims has been recognised as the Best Sugar-Free Gummy Vitamin Brand 2024 – Spain. Contact: Marta Casas Company: VITA MIMS SL Web Address: www.hellomims.com Sisters Marta and Clara Casas founded Mims in 2019, following leading careers in innovative healthcare companies abroad. The sisters had been dreaming of making their ideas a reality since they were young and reunited in their hometown of Barcelona to begin their journey. “We are a company created by two young sisters,” says Marta. “We believe that the world should have more women entrepreneurs and hope that we can be the inspiration for a lot of young ladies to create their own companies and be the main characters of their lives.” Marta and Clara were raised around candies and gummies and aimed to combine their family’s traditions and knowledge with modern science to produce something fresh and knew, reflective of their own experiences and years of hard work. Mims offers five different Hello Mims products, with two Hello Mims Superpowers products designed with Vitamins C, D, and Zinc for immune support in adults and children; Hello Mims Looking Fab, aimed for beauty, packed with Collagen and Biotin to aid with glowing and healthy skin; Hello Mims Further Than Ever, containing Iron and Vitamins B2 and B5 to support memory and concentration; and Hello Mims Sleep Well, made from Melatonin and Vitamins B2 and B6 to aid sleep. “Our offer is different from others on the market due to the weekly Doybag pouches with individual sachets inside, one for each day of the week,” Marta tells us. “That’s why the products are very convenient for the modern lifestyle, for both adults and kids. You can bring your Mims sachets to your school, work, gym, or on a trip without any extra weight or space and avoiding overconsumption.” With a lower price point than many other products on the market, Mims also boasts accessibility to all, promoting a high quality product that contains no sugar, fat, gluten, lactose, GMOs, allergens, preservatives, or artificial colours. Via Mims’ website, customers can access countless reviews that testify to its products’ effectiveness and convenience, praising the company for not compromising on taste. “I love the convenience of the daily sachets. They are easy to take, and they taste great without any sugar!” reports Beatrice J. “These gummies have become a staple in my daily routine, especially during winter,” says Tony H. “I feel great knowing I’m giving my immune system the boost it needs to stay strong and healthy. Plus, they taste great!” “Life in this world is getting intense, for our children too. Everyone needs to adapt to faster paces and it’s great to know a product Vitamin gummies are a brilliant way of ensuring that your body is getting the daily vitamins and minerals it needs, though it can be tough remembering to take them regularly. Enter Mims, the leading sugar-free vitamin gummy brand that specialises in convenient and accessible packaging to ensure that you can take your gummies everywhere. Below, we speak with Co-Founder, Marta Casas, as the company receives its award in the International Life Sciences Awards 2024. Best Sugar-Free Gummy Vitamin Brand 2024 – Spain
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