2020 Healthcare & Pharmaceutical Awards

68 GHP / 2020 Healthcare & Pharmaceutical Awards , Aug20619 Most Innovative Food Supplements Health Nutrition Brand - Europe Part of the Orange Pearl Innovation Group, NutraLinea is an established and successful global direct-to-consumer nutrition company. Following the firm’s well-deserved success in the Healthcare&Pharmaceutical Awards 2020, we got in touchwithRuben Laguna tofind outmore. Since 2014, NutraLinea has been on a mission to support people in reaching their health goals and inspire people to look good & feel great. To start, Ruben provides a brief overview of the firm and offers more insight into some of its specialisms. “With over 15 years’ experience in the health and fitness industry, NutraLinea has been contributing to a better world with sustainable product innovations that really make a difference to people’s lives. “Typically, NutraLinea specialises in the development and production of premium foods and food supplements. With a commitment to innovation we are proud of our ability to bring outstanding, quality products quickly to the market. All our companies within the group share one passion, realising sustainable product innovations.” Whether you want to control your weight or improve your health and wellbeing, NutraLinea’s line of products are developed to make people healthier and feel more energetic, as Ruben goes on to explain. “Together with professionals we change people’s lives all over the world. Based on Ultra Nutrients (Natural ingredients, specially selected for the positive effects they have on your health), our products contain high levels of essential nutrients which are easily assimilated by the body and used to an optimal effect. Developed by dieticians and nutrition experts, all our products are backed up by science, combining synergetic and natural formulations.” Remaining at the forefront of emerging industry developments allows the firm to stay one step ahead of its closest competitors. Moreover, as Ruben points out, through careful monitoring of these developments the firm can then get creative and respond to the challenges ahead. “The company’s Founder Floris Koumans believes that in order to innovate, you need to have an ‘open mind’. He always says, “A mind is like a parachute - it only works when it’s open”. Staying on top of the latest market trends allows the firm to know exactly what is going on in the industry and what the biggest developments at that point in time are.” It is not only great products that drive success. People and distribution are also key. In this regard, the firm recently developed the IDM System (a system that grows the brand together with a network of (sports) professionals and gyms), which Ruben goes on to explain in more detail. “The IDM System allows us to change the market and the way we purchase supplements entirely. As an effective alternative to the costly traditional and online marketing channels, the automated system allows professionals to be trained and enables them to easily advise our products to their clients. The system tracks these orders and automatically pays the assigned professional and gyms a fair commission of their orders, without any investments or risks involved.” The most significant challenge that most industries are facing at the NutraLinea moment is the increased cost of advertising and the overall clutter in general advertisements people are exposed to. With this leading to a decrease in effectiveness and trust of the communicated message, this presented an opportunity to NutraLinea, as Ruben explains further. “The cost for online marketing has increased a lot over the last decade. In this 10-year period, the average cost per click and cost per lead has increased to over 450% with people exposed to over 5,000 ads per day. Research however has revealed that 9 out of 10 consumers typically purchase a product that is recommended to them by a professional or their peers. With the IDM system, clients are given the advice and guidance they need to reach their personal health goals.” Finally, Ruben looks back on some of the firm’s greatest achievements before moving on to discuss the future of NutraLinea. “Arguably our biggest breakthrough so far is that we sold over a million products in the year 2019 alone and of course our expansion to the USA and Asia. Both these successes tell us that we are well on our way to reaching our goal of supporting people in their personal health goals, inspiring them to look good & feel great. “Looking ahead, we are always looking to grow our business through new partnerships and opportunities. If you are interested feel free to get in touch with us so we can explore the possibilities together!” Company: NutraLinea Contact: Ruben Laguna Website: www.nutralinea.com