18 GHP Healthcare and Pharmaceutical Awards 2025 rom a peaceful, purpose-built clinic on Tattenham Corner, Epitomi Aesthetics offers a range of specialist aesthetic treatments delivered using premium products and cuttingedge devices. Dr Effie’s main focus area is regenerative treatments – including the likes of polynucleotides, Sculptra, exosomes, and skin boosters – which she delivers alongside advanced treatments such as derma fillers, microneedling, and chemical peels. Patients receiving these treatments do not aim to look younger but rather to look and feel healthy and rejuvenated. Dr Effie achieves this through the Epitomi Approach, which takes her patients on a holistic, three-stage aesthetic journey encompassing a full-face approach. The first step is booking a bespoke, doctor-led consultation, which all patients are required to have so that Dr Effie can understand their concerns and determine the best treatments for them. Booking is easy thanks to the company’s portal, and the £50 consultation fee is removed from the final treatment cost, options for which are laid out in the second stage: the consultation itself. More than just an opportunity for Dr Effie to get to know the needs of her patients, Epitomi Aesthetics’ consultation also allows her to assess their medical history, carry out a full face and skin analysis, and get them to sign the informed consent forms. From here, the exciting part – the treatment – can begin. Often this happens right after the consultation, but it can be arranged for a later date if required. Some treatment plans mean patients need multiple sessions, and this is something Dr Effie is more than happy to accommodate for. Across this process, patients value Dr Effie’s honesty, expert advice, bespoke treatment plans, and the space she gives them to explore their treatment options with her and without feeling rushed or pressured. The confidence that comes from this sets people on the right path from the very beginning, and patients can rest assured knowing that Dr Effie’s medical background and training are used AIS-Aug25223 F The ‘Epitomi’ of doctor-led aesthetic treatments in South East England, Epitomi Aesthetics offers bespoke consultations and natural-looking results from its clinic in Epsom, Surrey. Behind the precision, regenerative skin science, and enhancements to both the appearance and confidence of patients is Dr Effie Flourentzou, an experienced GP and renowned medical aesthetics doctor who has spent more than a decade in clinical practice. Recognised in this programme as a Rising Star, we caught up with Dr Effie just 15 months after her journey with Epitomi Aesthetics began. to enhance – never alter – their unique beauty. This is fundamental to Epitomi Aesthetics’ process, as too is the safety of its patients. “As a doctor-led clinic, patient safety is never compromised, and each treatment plan is underpinned by clinical insight rather than cosmetic trends”, explained Dr Effie. “Epitomi Aesthetics stands out for imbibing medical rigour with genuine empathy.” Similarly, what differentiates Dr Effie herself is this aforementioned focus on regenerative healing, where she supports long-term skin health by using pioneering treatments that stimulate the natural repair processes of the body. The result sets the standard for ethical aesthetics in Surrey. This is a big thing in the industry, which has long suffered from a lack of regulation and therefore patient confusion and unsafe working methods. Whilst this can make things seem like an uphill battle, Dr Effie’s doctor-led approach sees these potential issues addressed through a blend of transparency, patient education, prioritising clinical safety, and informed consent. Dr Effie is keen to walk this path as we move through 2025. Shedding some light on Epitomi Aesthetics’ plans for both the rest of the year and beyond, Dr Effie cites continual growth as her clinic’s ultimate goal, something underpinned by a commitment to remain up to date with all of the changes and advancements in skin treatments. Dr Effie hopes this will have a positive contribution to the overall standards of the aesthetic industry, with more examples of clinical case sharing and peer education resulting in safer, patient-led aesthetics becoming the new norm in this space. Just 15 months removed from opening its doors for the first time, Epitomi Aesthetics has not only built a loyal client base and made huge contributions to the betterment of the industry, but it has also hosted successful live demonstrations and educational events, with these focusing on advanced treatments including exosomes and polynucleotides. The clinic has also received two awards for the commitment of Dr Effie, whose ability to help patients feel confident in their own skin again, especially those in menopause or with long-term skin conditions, has resulted in her recognition within these pages. Contact: Dr Effie Flourentzou Company: Epitomi Aesthetics Web Address: https://epitomiaesthetics.co.uk/ Medical Aesthetics Rising Star of the Year 2025 (South East England): Dr Effie Flourentzou
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