71 GHP Healthcare & Pharma Awards 2023 In a market flooded with innovators looking to drive positive change within the healthcare industry, Medicity is a health tech leader providing digital solutions to real-world needs. It aims to maximise patient outcomes for all regardless of geographical location, socioeconomic status, or literacy. Based in Australia, the digital health provider works with public/private hospitals, smaller clinics, and practices to give patients’ control over their own healthcare. It is Medicity’s tenacity and passion for client satisfaction that has earned it Best Digital Patient Engagement Platform Developer 2023, Australia. Here we talk to Director Josh Farrington who speaks on the company’s design processes and goals for the future. Medicity employs an ingenious approach to create solutions that directly address clients’ needs. It co-designs technology-based solutions with leading clinicians to improve patient outcomes, experience, and engagement. The company’s dedication to healthcare equity has gained Medicity many government, private, and philanthropic grants. The rapid development of a suite of digital products has attracted numerous clients, which has enabled growth for the benefit of the community. The design process utilises human-led design tools and methodologies to better understand clients’ health needs and establish meaningful client relationships. Working collaboratively with users, using the latest technological advances, Medicity finds individualised solutions that improve quality of life and symptom diagnosis for patients. The team creates engaging prototypes and provides working models to stakeholders, developing software that values privacy and security. The company’s product suite includes Eve, a multi award-winning digital platform designed to enhance the pregnancy, birthing, and postnatal stages for new and expectant mothers. Eve’s co-design process involved participation from midwives, obstetricians, health professionals, and patients whose experience helped generate the app’s innovative self-help tools. Eve allows users to track appointments, participate in virtual pregnancy classes, and directly contact midwives. Medicity has also developed eCaptis, a remote patient monitoring platform that securely captures and reports patient reported outcome measures (PROMs) and experience measures (PREMs). The platform uses in-depth questionnaires and patient feedback to provide rapid client care, connect users with appropriate healthcare professionals, and streamline the patient experience. Best Digital Patient Engagement Platform Developer 2023 – Australia Jul23231 Looking towards the future, Medicity aims to expand its product suite into international markets. Director Josh Farrington elaborates, “As the Medicity product suite has now matured, the next focus area for us is to capitalise on our first mover advantage by expanding into international markets via channel partners, that we hope to identify over the next 12-24 months. We plan to take our products worldwide and we would welcome any opportunity to connect with prospective channel partners who may be interested in distributing Eve or eCaptis outside of Australia.” Medicity has tailored its digital health solutions to effortlessly fit the needs of its clients and produce intuitive results that are set to modernise the healthcare industry. In recognition of its transformative work and unparalleled client dedication, Medicity has been honoured with the Best Digital Patient Engagement Platform Developer 2023 – Australia. Contact: Josh Farrington (Director) Company: Medicity Web Address: www.medicity.com.au “We pride ourselves on our codesign methodology, the result of which sees us developing pragmatic solutions to address real problems in health, in a manner that is compatible with existing clinical workflows and practices. This in turn enables a frictionless implementation experience for healthcare clients who adopt our technology.”
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