44 Today, Ai Beauty Clinic is one of the largest comprehensive medical aesthetic clinics in Europe. Considering how competitive this industry is, this reputation acts as a potent testament to the ability and expertise of the entire team. Certified and registered with the Care Quality Commission (CQC), and with an internal culture dedicated to providing only the best quality of care, it’s clear to see how Ai Beauty has become the benchmark of best practice. For Collin and the rest of the team, a balance between expert treatment and cutting-edge medical technology has proven to be the key to enduring success, as he explains in more detail. “We aim to provide our clients with a safe, effective, personalised, and person-centric experience. Ai Beauty has a medical team of nearly 20 members and offers over 50 advanced non-surgical treatment options, including injections, skincare, anti-ageing treatments, body contouring, and intimate health. Each day, the nine consultation rooms at Ai Beauty Clinic hum with constant activity. We book over 1,500 patient appointments per month. As of today, Ai Beauty has served over 20,000 clients from all around the world.” Using these values and tools as a robust foundation, Ai Beauty endeavours, always, towards individualised treatment that caters to the specific needs of the patient at hand. Moreover, the team understand that their approach is almost complimentary to a person’s features, accentuating rather than undergoing drastic change. As Collin puts it, “we respect the anatomy of facial features whilst promoting better skincare that can boost inner confidence levels rather than encouraging our patients to change their appearance drastically.” In many ways, this puts them in a more client-centric position than many of their contemporaries, who may perform a treatment even if they understand it will result in a lesser outcome. “We hope to convey that the purpose of aesthetic procedures is the use of medical resources in allowing people to feel better about themselves. We want to strive to provide clients with the selfconfidence to help them live better, happier lives. By maintaining our integrity and our ethical principles, we hope to contribute to a better, healthier discourse within our industry.” 2022’s Most Innovative Medical Aesthetic & Plastic Surgery Clinic - London Breaking Down the Barrier Between Eastern and Western Aesthetic Treatments Jun23694 Each client is given a bespoke treatment plan which carefully considers their individual needs, with consideration of both the immediate results, and long-term benefits. After all, it’s fantastic if results can be seen immediately, but if those results diminish or change over time, then the treatment and the after-treatment care isn’t optimal. “For instance, for those individuals seeking interventions against the signs of ageing, we would advise them to undergo cellular vitality activation through advanced devices prior to engaging in hyaluronic acid volumisation. Over the years, our most popular anti-ageing regimen has involved a sequential approach. We utilise Ultherapy to perform a non-invasive procedure that targets and stimulates the SMAS layer embedded in the skin at depths of approximately 4.5mm. This treatment enhances the supportive framework of the dermis, resulting in lifted facial contours and improved structural integrity. Subsequently, we employ cutting-edge dermal tightening devices such as Thermage FLX, Sofwave, Fotona laser, and other treatments to effectively stimulate collagen and tighten the dermis. Finally, minor enhancements may be carefully performed in specific areas like the cheeks or nasolabial folds, tailored to the unique needs of each individual. Our clients appreciate the outcomes characterised by a harmonious blend of innate rejuvenation and optimal well-being, where they appear as a younger and fresher version of themselves, rather than someone entirely different.” All of this, every approach, every treatment, every piece of advice, is framed around the founding principles of Ai Beauty, ‘harmony and wellbeing’. This has certainly played a heavy role in cultivating the extraordinary reputation the clinic enjoys, with 75% of incoming clients coming through friend referral. An impressive figure by any measure. Some of this can be traced to the clinic’s patient coordinator team, as Collin moves on to discuss. “Our patient coordinator team is extensively trained to provide assistance in a medical setting, offering translation services, emotional support, and other forms of assistance tailored to the needs of our patients. The exceptional care provided by our patient coordinators has garnered high praise from our clients, who appreciate the sense of being well looked after and feeling at home. As pioneers in introducing the comprehensive patient coordinator system from east Asia to the UK, Ai Beauty innovatively integrates the medical and the patient coordinator team to ensure a more efficient and enjoyable journey for our clients.” Collin also puts a focus on the clinic’s technological advances when it comes to building its position as a renowned leader in the field. In this, Ai Beauty partners with the world’s leading medical and pharmaceutical companies to employ the latest medical devices to serve its client base. “Ai Beauty is the first clinic in the UK to introduce the latest generation of CoolSculpting device (CoolSculpting Elite), and one of the first clinics in Europe to introduce Thermage FLX and Ultherapy, and PicoSure 755nm, the world’s only FDA and CFDA-verified laser machine.” Collin concludes by explaining how Ai Beauty now utilises its expert team to provide guidance across the market. Key to this is its mission to provide safety education, in light of an Sitting on Oxford Street in London, Ai Beauty Clinic (Ai Beauty) has held an auspicious place on the greater aesthetic space – a pacesetter for the greater industry.We spoke with the clinic’s Collin Tao to find out how the clinic has achieved a peerless reputation in the sphere following its well-deserved success in the Healthcare and Pharmaceutical Awards 2023 programme. Best Medical Aesthetic & Plastic Surgery Practice 2023
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