26 GHP Q4 2023 Healthcare marketing’s leading content strategists at Aha Media Group (Aha Media) do not simply have an intense understanding of the healthcare industry; they also have the passion and drive to create campaigns that gain results. We learn a little more from Ahava Leibtag as the agency celebrates being named Best Medical Content Creation Agency 2023 – USA. Aha Media Group focuses on making complex information easy to understand and act on, especially in the healthcare sector. The firm specialises in helping these healthcare organisations communicate their messages clearly by sorting out complicated content problems, developing audience-focused content strategies, and creating content that encourages readers to take action. Clients include hospitals, health systems, medtech companies, and medical device manufacturers who have a desire to connect better with their audiences, whether patients, other healthcare professionals, or the general public. With more than 20 years of experience devising patient-centric healthcare content strategy for hospitals, clinics, providers, and nonprofits, Chief Executive Officer and Founder Ahava Leibtag is known throughout the healthcare marketing industry for her innovative and effective content strategy development. In 2020, Ahava was inducted into the Healthcare Internet Hall of Fame as an Innovative Individual. It was following a life-threatening illness in 2004 that Ahava launched Aha Media Group, recruiting dozens of talented content creators equally passionate about creating clear healthcare content. “Our services are all about content – from planning (content strategy) to creating (writing and editing) to digital marketing solutions,” elaborates Ahava. “We ensure that our clients’ digital strategies are well aligned with their business goals, making the content not just engaging but also effective in achieving desired outcomes.” With a core mission that is centred around empowerment through knowledge, Aha Media’s approach to content creation focuses on clarity, accuracy, and relevance, and its commitment to clear and effective communication is the key to its success. By staying true to this principle, the firm has built a strong reputation for delivering content that resonates with audiences and meets its clients’ bespoke requirements. While Aha Media’s focus on clear and impactful communication has remained steady, it has adapted its strategies and techniques to keep pace with changes in digital communication and healthcare. “We’re focusing more on being a strategic partner,” Ahava explains further. “Lots of people can write, but not everyone has the experience to align content with business goals. That’s where we shine. We remain committed to clear content while placing more value on strategy.” And this is where Aha Media differentiates itself from competitors. It begins by listening to its clients and getting to know their audience, their brand voice, and their business objectives. This insight helps the dedicated team create tailored content strategies that not only speak directly to the needs of their audience but also align with the organisation’s specific goals. But what really sets Aha Media apart is its deep specialisation in healthcare content which has allowed it to develop a rich understanding of this field’s complexities and nuances – critical in a sector where accuracy and clarity can have a profound impact on people’s lives. The team at Aha Media is central to everything achieved, bringing the company’s mission to life through their skills, expertise, and dedication. Each team member, from content strategists to writers and editors to account managers, plays a critical role in client success, and when recruiting, Ahava has a very specific skillset that she looks for. “We prioritise a blend of skill, passion, and adaptability,” she enthuses. “Key qualities include expertise in content creation and strategy, an understanding of healthcare, excellent communication skills, and adaptability as the digital landscape is ever-changing, especially in the healthcare sector. To this end, we look for individuals who are flexible, eager to learn, and can evolve with industry trends.” And in turn, successful employees are rewarded with an internal culture of collaboration, continuous learning, and mutual respect in an environment that actively fosters and nurtures creativity and strategic thinking, and where each person’s contribution is valued and recognised. This culture of inclusivity and support not only makes Aha Media a great place to work but also drives its collective success. Speaking of success, the agency recently gained notable recognition in the Global Excellence Awards 2023 where it was named Best Medical Content Creation Agency – USA. A very worthy accolade for a very dedicated workforce. Ahava, understandably delighted by this award, is only too happy to share a few future plans with us, which include adding more services and skills to the company’s repertoire, and really honing in on clear and effective communications. “We’re currently building on our 2023 plain language study, emphasising easy-to-understand health content,” Ahava states. “The study discovered the impact of plain language on the decision-making process for B2B healthcare professionals. This was first-of-its-kind research that dispelled many misconceptions in the B2B healthcare space. Making sure everyone gets clear health information is a big deal to us, and we’re planning to spread this approach even wider.” Company: Aha Media Group Web Address: www.ahamediagroup.com A Healthy Dose of Effective Communication! 60
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