5 GHP Fitness and Nutrition Awards 2024 products containing far higher quantities of traditional sodium. This means food manufacturers can deliver the same flavour profile with less sodium. Even better, unlike existing sodium alternatives, MicroSalt® has no bitter aftertaste for the simple reason that it’s not a substitute. Instead, MicroSalt® delivers precisely the same intensity of flavour but at significantly reduced levels. Plus, because there’s no change in ingredient, there’s no need for manufacturers to overhaul the production process and complexity in making the transition. It really is a win-win, points out MicroSalt® CEO Rick Guiney. “With MicroSalt®, manufacturers don’t need to make a choice between maintaining the taste and quality of products and meeting their obligation to the public on improving health,” he says. “Our patented technology allows them to seamlessly reduce sodium levels by as much as half, without sacrificing the experience of their customers. There’s really nothing else like this on the market right now.” The team at MicroSalt® is already working with several leading b2b retailers and suppliers to introduce its innovative ingredient solution to a global market. The scale of the challenge – and the change required – means it won’t be an overnight switch, adds Guiney. “We know we’ve got our work cut out to convince the food sector to embrace our patented technology and it will take time and plenty of patience to achieve the type of international scale we know is needed.” But he’s confident that his dedicated team, many of which have been with the company since its inception in 2016, have what it takes. “We’re passionate about savings lives,” he says. “It’s what we come into work every day to do – and what MicroSalt® was created for.” Currently available via its own website and Amazon UK and USA, MicroSalt® has major ambitions to expand its distribution in the next few years and embed its technology in global food supply chains. “Excess sodium consumption is a leading contributor to chronic disease and even early death worldwide,” sums up Guiney. “The world needs a solution that delivers for everyone, and we believe MicroSalt® is the answer.” nly a handful of countries have made any progress at all, and not a single one is on track to meet the reduction target of 30% by 2025, according to the latest estimates by the World Health Organisation (WHO). Globally, average consumption still sits at some 4,000mg of sodium per day, nearly double the recommended amount. In many countries, it’s far higher. In China, average consumption per capita has been 10,000mg+ for the last four decades. The impact of this failure to make progress on public health is profound. Though salt is an essential micronutrient, helping the body to maintain fluid balance, nerve and muscle function, eaten in excess it increases the risk of high blood pressure and hypertension. This in turn increases the risk of heart disease stroke and even premature death. As a result, it’s estimated that implementing highly cost-effective sodium reduction policies could save an estimated seven million lives globally by 2030. So, how can we accelerate progress? Enter MicroSalt®, this year’s winner for Most Innovative Sodium Reduction Technology Company for the fourth consecutive year. Rather than aim to nudge consumer behaviour toward voluntarily lowering the amount of salt in their diet, MicroSalt believes the best way to accelerate progress lies in addressing manufacturers and tackling high sodium levels in many pre-packaged foods. Both a natural preservative and powerhouse flavour enhancer, salt is often used in high quantities by product development teams, making many of the everyday products on supermarket shelves a major contributor to chronically high consumption levels. In fact, some 70% of total consumption in countries like the US is derived from these pre-packaged foods. It’s therefore imperative that this is where we focus efforts. Slow progress thus far by the global food sector speaks to the inherent challenges they face as regards reformulation, however. Existing salt alternatives, most commonly potassium chloride, deliver an inferior taste, texture and mouthfeel, and can also negatively impact health when consumed in excess. But with MicroSalt®, manufacturers can reformulate safe in the knowledge that they’re significantly reducing salt levels with zero sacrifice on taste or the end experience of users. Here’s how it works. MicroSalt®’s patented technology creates micro-sized crystals that are 100 times smaller to its size, MicroSalt® crystals dissolve on the tongue almost instantly, providing an instantaneous burst of flavour that matches the experience of The world is losing the race to reduce sodium in diets. Most Innovative Sodium Reduction Technology Company 2024 O Sep24279
RkJQdWJsaXNoZXIy NTY1MjM3