17 GHP Fitness & Nutrition Awards 2023 for the people, not for its own gain. This is just another one of the business’ USPs as it continues to pour everything it can into helping others. The company’s stealth health approach ensures that MicroSalt is not battling the consumer, it is simply presenting manufacturers and retailers with the chance to alter the health of the world. As we all know, things take time to shift, but, with MicroSalt, our future looks healthier. Rick concludes, “MicroSalt is trying to solve the problem for the world, so, no matter where you’re from, this is a world wide solution.” It won’t be long before MicroSalt’s products explode into the market and make it to shelves everywhere around the world, but, for now, it is available via its website and Amazon for the US and soon, the UK. Always delivering healthier levels of salt, without sacrificing the full flavour that we love, MicroSalt INC. truly saves lives while delivering the tastes we crave. “We are very excited about receiving this award. It marks the third consecutive year and we are proud of our association with GHP. Excess sodium consumption is one of the leading contributors to hypertension and heart disease. Recognition like this is a great way to raise awareness of the excess sodium issues affecting all of us. We are working tirelessly to revolutionize the food industry and to make a significant impact in people’s lives.,” said Rick Guiney, CEO of MicroSalt®. Contact: Carolina Berardi Company: MicroSalt INC. Web Address: https://microsaltinc.com/ high salt, or sodium, intake can lead to a plethora of issues within the body. However, unfortunately, on average, we are consuming over 4000mg of sodium every day – which is double the amount recommended by the World Health Organization. As many health professionals, such as the WHO, NHS, UN, FDA, and multiple governments around the globe push harder to encourage people to reduce their sodium intake, we find ourselves wondering how we can easily do so. Enter MicroSalt: the Most Innovative Sodium Reduction Technology Company 2023. MicroSalt’s CEO, Rick Guiney, tells us, “In the US, for every dollar spent on low sodium equals 12 dollar savings for the healthcare industry.” This is the obvious solution for improving people’s overall health, and for saving money within the healthcare systems around the world. However, shifts such as these take time to materialize. Rick shares, “This is a nuanced process, it doesn’t just happen overnight.” As the food industry is faced with the issue of profitability, and the notion that some people will be put off by labels which state low salt, means that there is a slimmer chance that products such as these will be trusted to change our world. But the most important thing to remember is this: MicroSalt delivers all the flavour with 50% less sodium. It is designed to be a global solution to a global issue, and it doesn’t ask that we compromise flavour for health. So, how does it work? “The simple, traditional sea salt is put through a specific process which dramatically shrinks it to make it more intense, and I am comfortable in the depth of the team’s industry know-how and experience,” says Rick. With such a modest yet effective idea, the entire team at MicroSalt are driven to working with B2B companies and retailers across the map – to encourage their investments in the life-saving product. Rick truly believes in his team and, after joining the business as CEO in January of 2022, the entire existing team remains today. Rick tells us, “We have a strong team who are able to carry the flag. We all come to work every day to help people.” With this unbreakable team, MicroSalt takes the timing challenge and turns it into a window of opportunity, taking their time to speak with potential partners and spreading the word however they can. Of course, looking at MicroSalt’s product itself, we see exactly why it has been recognised within this awards program. The company’s progression towards improving the health of everyone around the world has driven it to success, but it won’t stop there. MicroSalt does everything it does As many people know, sodium is one of the largest causes of high blood pressure, heart disease, strokes, kidney disease, and more. Large doses of sodium can be extremely dangerous for the body, and it has a lasting effect from the moment it is consumed. Here we explore the work of MicroSalt INC. as it fights health problems related to excessive sodium consumption. Most Innovative Sodium Reduction Technology Company 2023 A
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