Fitness & Nutrition Awards 2023

11 GHP Fitness & Nutrition Awards 2023 sustainability and benefiting the environment, which allows Egg Innovations to bring its regeneratively farmed eggs to consumers across the US. As the first company to market premium eggs through this process of regenerative farming, Helpful Hens™ promotes soil health, carbon sequestration, and diverse pastures as its hens lead the efforts in eco-farming, thus minimising the business’ carbon footprint. High quality animal care is also of the upmost priority for the business, and Egg Innovations boasts has third-party verification through both American Humane Certification and Certified Humane. Additionally, they are third-party certification for its regenerative agriculture farming endeavours. Both of the company’s egg brands are also proud to offer USDA organic certified, Project Non-GMO verified, and kosher certified products, as well cartons which benefit the planet, as they are made from previously recycled paper cartons and eco-conscious water-based soy plant-derived inks. 2023 saw a surge in growth for the Helpful Hens brand, and at present it is the fastest growing egg brand in the business. It is the conditions from which the eggs are sourced that makes them taste so good. “This enriched environment is the secret ingredient […] with nourishing yolks as invigorating, energizing, and vibrant as the awakening sunrise.” With a fantastic taste and a commitment to animal wellbeing and regenerative farming, Egg Innovations is more than deserving of being celebrated for its sustainable business approach. Contact: John Brunnquell, Ph.D. Company: Egg Innovations, LLC Web Address: https://helpfulhens.com/ or https://blueskyfamilyfarms.com/ artnering with more than 50 family-owned farms, Egg Innovations provides premium eggs to consumers across the US through its brands Blue Sky Family Farms and Helpful Hens™. Founded in 1999, it has always been the company’s mission to raise hens in ethical environments as nature intended, while simultaneously operating as a successful business. The organisation is built upon three pillars which form the company’s wider mission and ultimately laid its foundation. These are, “Chickens. People. Planet.” With these three elements in mind, every decision is made with the upmost care taken in how it will impact the chickens, the talented team of staff, the family farmer caregivers, and the longevity of our environment. It was this commitment which resulted in the debut of the Helpful Hens brand, which provides delicious eggs that are at one with nature. Thanks to the brand’s regenerative farms, all hens are free to scratch, fertilise, and roam across the land, which ultimately results in the tastiest eggs through exclusively natural methods. Most importantly, the hens help farmers to regenerate topsoil, foster vibrant eco-systems, fight climate change, and create a happier, healthier future for all. This journey is rooted in a desire to leave the Earth in a better condition for forthcoming generations, and the company is succeeding in this mission, one egg at a time. Regenerative farming processes carried out by the company are inclusive of the planting of cover crops and trees, as well as diversifying the foliage of the pastures to provide an environment that allows pollinators to thrive and chickens to be protected. With a diverse range of plants, the air is purified through plants absorbing carbon through photosynthesis and naturally enriching the landscape - Decarbonizing the air while enriching the soil. These regenerative processes are carried out by family farmers across the Heartland, with thousands of acres of pastureland cared for with the upmost attention to detail. As a result of these processes, Egg Innovations is continuing to pioneer the industry, innovating the way that eggs are produced in the US. The company is the first producer of eggs to commercialise the regenerative farming of hens on this scale, an approach it is committed to not only for the business implications, but because they know it is the right thing to do. Moreover, the company works with an array of like-minded retail partners, and they too possess a commitment and dedication to Egg Innovations is committed in its mission to bring free-range, pasture-raised, and organic eggs to consumers on a national scale, and is proud to be the premium alternative to the cagefree market.The company’s CEO John Brunnquell Ph.D, is a third-generation family farmer, and provides a wealth of experience on and off the farm, having pioneered a better way to house and care for hens, which ultimately produces a better egg. These innovative endeavours are rooted in a true passion for finding solutions that benefit all, a core value that the wider company has been quick to adopt. As we learn from their team their mission to chickens, people, and planet drive them to deliver a more sustainable approach. The business embodies their mission in every decision being made with consideration to the animals, farmers, and the environment. Most Sustainable Egg Farming Business 2023 - USA P

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