2018 Biotechnology Awards

GHP / Biotechnology Awards 2018 47 , POINT Consultancy was formed by a group of market research experts who are dedicated to helping clients understand their customers’ habits and behaviour. Maureen tells us more about the firm’s service offering and how it works to provide its clients with the solutions they need. “Here at POINT Consultancy, we focus on providing customized research and business solutions to our clients, who are based BI170002 Best Medical Services Market Research Consultancy - Middle East & GHP Excellence Award for Skincare Market Research Services - Middle East POINT Consultancy is amarket research consultancy based in Dubai that caters to clients in theMiddle East and North Africa. We caught up withMaureenMassarani to gain an insight into this fascinating firmand the work it undertakes. across a wide range of industries including FMCG, real estate, hospitality, pharmaceuticals, government, and automotive. We understand that each business has its own challenges and as such providing an approach that best fit their needs is essential. “Currently, we are working with different government and non- government sectors which varies from new product development, customer satisfaction, employee satisfaction, brand perception, shopper research, and tracking studies. We provide customized business solutions to our clients, and our analysis are visual which is what draws our clients to us.” With regards to the future, Maureen foresees a greater reliance on market research from the biotechnology market. “Looking ahead, at POINT Consultancy, we feel that biotechnology will exponentially grow in the next coming years and therefore the industry will come to need market research more than ever. We are more than prepared to meet the needs of these future clients and look forward to being a part of this market growth.” Company: POINT Research & Marketing Consultancy Contact: Maureen Massarani Address: 10th Floor, Office # 1007, B2B Tower, Business Bay Dubai, UAE Phone: 00971 4 3681400 Website: www.pointconsultancy.com