7 GHP Active Lifestyle Awards 2025 ince starting Brian Keane Fitness in 2012, Brian has grown into one of the most recognisable faces in Ireland’s health and fitness industry, acclaimed for his three books, topperforming podcast, and talks at major events across the country and beyond – not to mention his corporate wellness talks and variety of online fitness and business coaching courses. As well as this, Brian has also partaken in some of the most gruelling endurance challenges in the world, from arctic marathons to desert ultra-marathons. All of this makes Brian the go-to person for those looking to nurture meaningful transformations in their lives, as the expertise he delivers can be accessed across a number of channels, ensuring everyone is reached. For the first four years of the business, the programmes delivered by Brian across areas including nutrition, getting a lean body, building muscle, and even building a PT business were certainly successful – but the podcast Brian launched in 2016 changed everything for him and his clients. The BKF Podcast is today in the top 0.5% globally for podcasts on the subject of health, with thousands of people from across the globe tuning in every week to hear Brian chat with experts on everything relating to health, fitness, and mindset. Brian’s podcast is today the main lead generator across many of the programmes mentioned above, and it also paved the way for three books he has written in the eight years since it began: ‘The Fitness Mindset’, ‘Rewire Your Mindset’, and ‘The Keane Edge’. Whilst the podcast really opened the doors for the business, these books – the first in particular – were responsible for getting people in the door. As Brian explained: “Releasing my first bestselling book, ‘The Fitness Mindset’, which has sold nearly half a million copies, has brought in more qualified clients who get great results because the coaching builds upon the philosophy in the book.” Essentially, this revolves around eating for energy, training for tension, and managing mindset. Discussing the ethos that fuels not only these books and this podcast, but also the fitness and business coaching programmes he delivers on a daily basis, Brian told us: “I try and spend 80% of my week in my ‘zone of genius’, creating content, working with clients, etc., and automate, eliminate, or delegate everything else as much as possible.” For his clients, the result is an unwavering focus on their needs and getting the results they seek, with this proactive approach helping to raise the bar for fitness coaching in Ireland. However, Brian is not content to simply rest here. On the back of his previous success as an author, Brian is excited to announce his fourth book: ‘Rewriting Your Story’. Entailing seven habits readers can adopt to reclaim their power, let go of With four bestsellers and one of the top ranked health podcasts globally under his belt, Brian Keane is clearly an authority in Ireland’s health and fitness landscape. Through Brian Keane Fitness, his eponymous business, this expert has served thousands of clients over the last 13 years, this through online courses spanning both fitness for individuals and business offerings for those looking to get their fitness or health business either up and running or hitting new heights. For more on this venture, we caught up with Brian below. Fitness Coach of the Year 2025 – Republic of Ireland their fear, and change their narratives, this new book represents not only Brian’s growth as an author, but also his development as a beacon of trust and insight into health and wellness for his satisfied clients. Their satisfaction is reflected in the numerous positive testimonials received. For example, Ursula, a client who undertook Brian’s BKF Online programme, wrote: “All I have to say is positive things about this programme. I’ve learnt so much from Brian on how my body should be fuelled, my outlook on life, and training techniques. I was never hungry and had zero cravings. The programme resulted in my energy and strength going through the roof too.” Another key thing Ursula outlined was the group chat element, which sees Brian make a Facebook group for participants to get advice/support. It is thanks to feedback such as this that Brian Keane Fitness has an exciting 2026 planned, with Brian taking a group of his followers to Everest Base Camp in Nepal next October. Apart from this, and the book mentioned above, it is business as usual for this award-winning fitness coach, who remains committed to excellence across everything from his health podcast and speaking engagements to his coaching programmes. More on any of this can be found at the website link below. Contact: Brian Keane Company: Brian Keane Fitness Web Address: https://briankeanefitness.com/ S AIS-Sep25259
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