GHP Q3 2018

6 GHP / Q3 2018 , Truly Unique Dental Products Petosan AS, established in May 2002, is the result of veterinarians’ demand for better suited dental care products for pets. We recently spoke with Ole Barman who provided us with an insight into the products the firm produces. Established in May 2002, Petosan AS is the result of veterinarians’ demand for better suited dental care products for pets. The company is owned and operated by the Barman family, who have been developing innovative dental care products and solutions for three generations. Petosan’s headquarters are located in Bergen, Norway, whilst shipping and logistic sites for its international clients are located in the Netherlands, near Amsterdam. The subsidiary Petosan USA cooperates with ACK in Florida, in order to serve the American market. The family business has accumulated over 200 years of experience in the dental field. Otto Barman and his wife Solveig, both dentists, started out in 1924 and dedicated their professionals lives to improving people’s dental hygiene. Otto Barman introduced compulsory fluoride rinsing in primary schools in Norway. His son Rolf Barman, also a dentist, invented a number of truly unique dental products, the double-ended, anatomically shaped dental stick, were sold to Oral B i 1984. Today, in cooperation with veterinary specialists, the third generation of the Barman dentists have made Petosan, a world leader in Pet Dental 1805GH01 Care. The family’s exceptional knowledge of dental hygiene has been the key to the development of the patented double-headed (manual) toothbrushes for dogs, Petosan Silentpower - the first double-headed sonic toothbrush for dogs, and the Petosan Oral Cleaner the microfiber toothbrush for dogs. However, an extensive contact with opinion leaders and professionals in both the human as well as the veterinary field, has been and is very important in order to keep abreast with new thinking, findings and developments in the dental science. When discussing how the firm always provides the best possible service to clients, Ole reveals how certain procedures have helped Petosan over the years. “QA procedures help us to improve faultless delivery, but in the end, it is the common agenda in our company that help us satisfy customer needs. By showing respect for our clients, we deliver solutions that will help them improve their pet’s health. This is the core in our philosophy to be a better company.” As for the wider pet product and service market, Ole informs us of the current trends he is currently experiencing, and how the firm are adapting around them. “The digitalisation is hard to miss. Both in sales and distribution, as well as in the number of electronic products and services offered for dogs. We expect there to be huge advantages in building competence and using artificial intelligence to give better diagnosis, advice and treatment in a similar way to what we see from the science for human medicine. I assume we will see far more Aps across the pet market, specialised web sites and internet of things making the pet world more connected too, in all of our processes with our pets. From our own point of view, we will focus on using online opportunities a lot more to help educate dog owners and professionals, as well as helping pet owners build better behaviour in preventive care. A closer contact with the public using our products can help us improve our services and approach.” Speaking of technology, Ole is keen to point out how the firm employs technology to ensure that clients enjoy the best possible experience with the firm. “Our network of specialists is extremely important, as they