Q1 2019

GHP / Q1 2019 7 , Dec18289 Founded by dentists, Brushlinkwas created to help redefine best practices when it comes to oral health. InDecember, the companywas recognised among the winners of Global Health& PharmaMagazine’s 2018 Oral Health&Dentistry Awards as the ‘Best Oral Hygiene Technology Product’ and ‘Most Innovative Dental Technology Company in the UK’. Following these well- deserved accolades, we sought to profile this innovative firmand their important work. A Revolutionary Technology Application that is Driving Better Dental Behaviours Technology has revolutionised many aspects of everyday life, making it easier to socialise, communicate, and connect. Technology has resulted in convenience, making modern life easier, and in many ways, more stress free – less work-intensive. In the dental sphere, we now have electric and ultrasonic toothbrushes, which have made maintaining good oral hygiene simple. Yet, to this day, over half of adults have some form of gum disease, suggesting that having access to the latest toothbrush technology does not prevent the problems that have plagued people for generations. Yet, new technology may still hold the answer. Ultimately, Brushlink was founded to create better brushing habits, getting down to the root cause of poor dental hygiene. Transforming even the modest manual toothbrush into a smart toothbrush, Brushlink is an attachable module that instantly pairs with the accompanying mobile app, providing the user with real-time, tailored brushing guidance. More than that, users are also scored after every brushing session, with the option to receive rewards for continued good behaviour. Brushlink was born out of a unique combination of variables – the first, a new governmental focus on prevention, on the back of ever-increasing public health costs. Perhaps more pertinently, more people than ever are utilising apps on their smartphones to form or improve behaviours. For dentists, Brushlink must have seemed like the next logical step – and indeed, it is. Utilising big data, Brushlink can also shine a light on the brushing behaviour of consumers, highlighting key problem areas and informing dental practitioners and research institutions alike on an area that has often remained elusive, opening the doors for further innovation down the road. Primarily catered towards US, UK and European markets, Brushlink is already making waves in an industry that has become stale over the last few years, with little in the way of meaningful, long-term development and improvement. In this, Brushlink represents a radical step in the right direction, offering users a comprehensive way to establish better brushing behaviours. Company: Brushlink Address: 1B High Street, Swanley, Kent, BR8 8AE, United Kingdom Website: brushlink.com Telephone: +44 (0) 20 3441 7971