GHP November 2016

12 | ghp November 2016 Health & Social Care Making True Patient Centricity Possible In the wake of rising patient expectations in a world of digital consumerism, the burning question is how to move effectively into a mode of true patient- centric engagement and personalized, connected- care experiences. In our view, it requires a mindset shift throughout the healthcare universe. To thinking that’s holistic, and synergistic. Adopting creative digital care models that are fully open, integrated, and interconnected everywhere – with the patient at the absolute core. And, cross-collaboration among different entities; sharing strategies, technologies and best practices for a common good – improving the health and lives of individuals, and the wellness of entire populations. Now is the time to step back and see the bigger picture. Though companies have been investing heavily in new technology and programs to become more patient-centric, the majority haven’t been satisfied with their results. Many life sciences companies are struggling to achieve deep patient engagement and uncover meaningful patient insights; contend with privacy issues, determine the right structures and processes, and create clear success metrics. Healthcare providers, except the largest, have been stymied by implementation— like cost and integration—issues. Medical device businesses are challenged by interoperability, device security, and regulatory constraints. Before going farther down the wrong roads, it’s time to realize how to achieve the best outcomes for your business and end-patients. The answers and opportunities begin with the facts. That emerging innovations from Google, Apple and other technology innovators are too siloed. Asheesh Shukla , Global Head of Life Sciences at Wipro, says, “the domain direction and experience design of new tools and programs are rarely being made with a deeper, real-world understanding of the kind of engagement, value or effectiveness needed in this space.” There’s no tailoring to each hospital, network et al., where no two objectives are the same. None of these advances are end-to-end solutions, developed with a fully ecosystemic patientcare, patient-core consciousness and connectivity. Patients want a holistic wellness solution, that’s taking care of, coordinating, correlating everything, from medication to monitoring; giving them control and confidence, and allowing them to make better- informed decisions. Just as the quality of their lives have benefited and been empowered by the advent of digital platforms like Amazon, e-Bay, mobile banking, Uber et al., they want the same level of technology, immediacy and transparency around their healthcare – value that’s been absent. A holistically, ecosystemically connected care platform has come on stream. In response to this urgent marketplace need, we’ve formed a community of progressive thinkers and doers, and developed and fielded a holistic digital platform. An open system, based on active and interactive collaboration; that can integrate and leverage all forms of technology and design experience innovation available and emerging. It’s pointing the way to what’s possible. This Collaborative Care Platform is device-agnostic, and can connect with the entire healthcare universe; including Google, Apple, Microsoft, pharmas, device companies et al. It engages and gives patients ready access in and across all channels of information and options they want; digitally, on demand. It yields a wealth of meaningful desired data and analysis, to show providers and patients alike what an individual patient needs, needs more of or needs differently – and exactly when, around their given treatment or care, active and preventive. Including raising disease awareness among patients that enables early diagnosis and speed-to-therapy, treatment adherence… and better outcomes. Driven by heavy market, social and cost pressures, patient support and management have in recent years become top of agenda for the healthcare industry globally. All converging with magnitudes of population growth, aging and corresponding chronic disease – and care systems and patient experiences that have become fragmented and frustrating. 1609JC01