GHP July 2016

ghp July 2016 | 71 Education, HR & Skills World Champion and double Olympic Gold medallist, Laura Trott is the ideal fit for pod, who have a customer base that are looking for healthy and delicious fast food to support a healthy and sporty lifestyle. Cycling is of course one of the biggest hobbies and a regularly chosen mode of transport for thousands of commuters travelling into central London every day. Pod will give unique access to Laura through a series of promotions and will also give their customers a fascinating insight into the lifestyle and choices that have to be made by an elite sportswoman at the very top of her game in the coming years. The launch has coincided with Olympic year when Laura will be hoping to add to her two Gold medals at London 2012 and when the eyes of Britain and her millions of adoring fans will be cheering Laura from afar! The hugely popular athlete will be used in marketing and promotional campaigns for an initial 3-year period as pod strives to build on the association to promote the fact that healthy choices of food do not have to compromise on taste and enjoyment. Healthy fast food retailer Pod Food Ltd in late May announced the launch of a 3-year Ambassadorial role with leading British cyclist, Laura Trott, to support the promotion of their 22 strong restaurant group. Laura Trott Announced as New Brand Ambassador for Healthy Fast Food Chain Laura commented: “I couldn’t hope to promote a more suitable brand. I have had a career of making sacrifices to achieve my success, and pod’s commitment to produce innovative, nutritious and delicious food shows that people can still enjoy fantastic tasting fast food even when they are looking after their health. Of course as well as the restaurants, pod uses bicycles to deliver many of their delivery orders, so I am delighted that they also support my sport that I love so much!” John Postlethwaite, Chairman of pod, added: “We are delighted that Laura has chosen pod as her brand of choice in our sector. I think it’s a perfect fit and supports our belief that we are the leading and most innovative healthy fast food group in our sector. We have exciting plans to grow the chain rapidly over the next couple of years. To have the support of one of the world’s leading female athletes, as well as her being such a popular and kind personality is fantastic news for the company.’’ For further information, please visit: www.pod.co.uk