GHP December

ghp December 2016 | 29 Key Takeaways “PAI will likely become a game changer in getting, and keeping people physically active,” says Dr. Wisloff. “It doesn’t matter what your favorite activity is – hiking in the mountains, running on a treadmill, or playing with your kids in the backyard – because PAI considers intensity, duration and frequency of all exercise and daily activities over time. The data behind PAI says that it doesn’t matter if you prefer to walk at a relatively low intensity for hours or workout at high intensity for shorter periods of time, as long as you earn 100 PAI points per week.” Evolving evidence suggests that cardiorespiratory fitness outperforms physical activity as a predictor of future health. Goals such as ‘10,000 steps per day’ or ‘30-minutes of activity per day’ lack clear feedback and the actual reflection of the body’s response to each activity. Furthermore, there is no scientific evidence that links any health outcome to achieving 10,000 steps per day. The most personalized, accurate way to track and measure the body’s response to activity is through monitoring a person’s heart rate. Keeping your weekly PAI score above 100 ensures you are getting enough exercise to sustain a fitness level at or above the age- specific average. “As more and more consumers are looking for ways to achieve and maintain optimal health, many have invested in fitness trackers that we have yet to see deliver real results for people,” said Liz Dickinson, Founder and CEO of Mio Global. “PAI connects activity levels to health in a concrete way by using one simple metric that is far more meaningful and personalized than counting 10,000 steps or minutes. Several clinical trials have been planned over the next year to derive more from the heart beat and continue improving global health by making wearables meaningful.” contact Stephanie Bradbeer [email protected] 020 3879 1440 “ As more and more consumers are looking for ways to achieve and maintain optimal health, many have invested in fitness trackers that we have yet to see deliver real results for people, ”