Lil-Lets is keen to use this venture as an opportunity to develop an open, honest dialogue that women can relate to and refer to for guidance. The brand hopes to promote active lifestyles while also normalising the idea of talking about periods in any setting. The campaign will also seek to raise awareness of the pressing issue of period poverty, while also tackling the stigmas associated with menstruation.
Mary Young, Lil-Lets UK Marketing Director, commented: “By working with Everton Ladies, we hope that we can inspire females in the Everton community, and other communities around the country, to participate in sport and start conversations around periods.”
Women’s football is developing a lot of interest, making it an excellent time for the partnership. Aaron Little, General Manger at Everton Ladies addressed this, saying: ‘’This partnership reflects the growing interest in the Ladies game and Everton Ladies specifically. I am looking forward to seeing how we can work together to make a positive impact through the power of sport.”
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